Perhaps signifying the beginning of a shift away from Google AdWords (albeit only a modest one), PPC management firms are supporting their clients wishes and looking for alternatives outlets of paid traffic. Case in point, Acquisio launched full support for Microsoft adCenter today.
Acquisio SEARCH now allows agencies to automate all of their PPC management activities for all of their client accounts from one interface for the three major search providers -- namely Google, Yahoo and now Microsoft. This enhancement will result in significant time savings for agencies that in the past had to log into Microsoft adCenter separately.
"We will continue to integrate new search engines and ad networks based on our clients' needs. As we work closely with our customers toward future versions, some of the most requested integrations that we're evaluating include Ask.com, Business.com, Facebook, and shopping comparison engines," explains Marc Poirier, Co-Founder of Acquisio. "By offering simplified automated reporting, management and optimization from one interface, Acquisio SEARCH allows our customers to enjoy increased functionality along with ease of use which facilitates higher user adoption and satisfaction."
Most discussion surrounding pay-per-click advertising focuses on Google Adwords and for good reason - that is where advertisers receive the majority of their traffic. But it is widely known in certain Web circles that adCenter produces a competitive (if not better) return on ad spend. You can learn more about Microsoft adCenter at their newly launched learning center.