Merchandising, Marketing & Metrics

The Three M's of Social Commerce

When Mark Zuckerburg coined the term "social graph" to refer to the network of relationships among Facebook users, the contest began for companies to capitalize on how we influence each other's buying decisions.

Emerging and established brands scrambled, and group-purchasing and product-recommendation sites cropped up by the hundreds hoping for a piece of the social commerce pie. More than 50,000 Facebook stores have popped up in the social commerce space, and their evolution is shaping the future of online commerce.

Read the rest of "The Three M's of Social Commerce"
which appears in Website Magazine's February 2012 edition

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.