Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool.
For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little JavaScript code to creep on their visitors as they move about the Web. After adding a small piece of code to their websites, businesses can covertly drop an anonymous browser cookie on all of their visitors. This allows the company to watch that user, unbeknownst to them, as they surf the 'Net, and the cookie they dropped earlier will tell the retargeting solution to serve ads for the company.
Apparently, only about two percent of all Web traffic converts on the first visit, and so retargeting was developed to ensure that once a user visits a website, that company's brand will be in their face for their foreseeable digital future, thus increasing the likelihood that they'll come back and buy something.
Interested in retargeting, but not sure where to start? Why not check out this MASTER LIST of retargeting solutions:
Focuses on site retargeting, but also offers email and search retargeting features, as well as A/B testing, advertiser logins, audience extension, creative design/creation, dynamic creative optimization, frequency capping and pacing.
Primarily a site retargeting platform that also offers some search retargeting features, plus creative design/creation, dynamic creative optimization and frequency capping.
One of the many email retargeting solutions out there, but its more than just that, as Responsys also offers CRM, website and social retargeting features, in addition to A/B testing and creative design and creation options.
The name says it all with this dynamic website retargeting platform that also has CRM, email and search retargeting features built in to help companies bring back shopping cart abandoners, and optimize their display ad campaigns.
Over 5000 active advertisers make this the largest retargeting platform OF ALL TIME, and it offers customer segmentation, personalized retargeting, robust analytics and even Facebook retargeting.
For those interested in creating personalized offers and improving customer experience across various online channels, including social, mobile and the good old Web, this platform gives users the ability to measure their digital properties and track Facebook Pages and apps, in addition to mobile site and application reporting.
A big name in the search retargeting space, this company also provides site and engagement retargeting options and a ton of nifty features like keyword suggestions and a personalized client dashboard (for all the narcissists out there).
Pretty much exclusively about site retargeting (with a bit of CRM retargeting thrown in for good measure), the FetchBack platform gives advertisers some customization options, allowing their ads to be displayed to past users that can show the exact product they were viewing, or multiple products, or just anything else they want them to see.
This marketing services company give users a second chance to succeed with their email retargeting services.
Behavioral retargeting done right, Criteo offers users the ability to do some real-time optimizing to the graphical and textual components of their banners to deliver the best CTR for their money.
Look no further for a little transactional retargeting functionality, because TellApart features customer quality scoring, real-time bidding, tags and dynamic personalized advertisements, all as a part of the company's transparent business model.
Oddly punctuated name aside, this platform offers some pretty great display-based site retargeting features, including bidding, reporting and optimization down to the smallest data elements, such as products, categories or pages viewed.
Covering a wide spectrum of retargeting features, myThings wastes no time thanks to a real-time bidding engine, real-time personalized creative and real-time live banner updates, in addition to performance-driven campaign management, "laser-focused" segmentation and a risk-free CPA business model. Enough hyphenated words for you?
Focusing on search retargeting, Magnetic allows marketers to combine purchase intent from searches with scale through the use of display advertising.
Since AOL bought BuySight to integrate into its Advertising.com platform, the company has been unstoppable when it comes to retargeting. Though it's focused on site retargeting, Advertising.com also features CRM and email retargeting, plus A/B testing, advertiser logins, audience extension, creative design/creation, dynamic creative optimization, frequency capping and integration with AdWords and Advertising.com (of course).
Australia-based site retargeting platform that also offers CRM, email and social retargeting, as well as A/B testing, advertiser logins, creative design/creation, dynamic creative optimization, frequency capping and AdWords integration.
Exclusively about that site retargeting thing, SteelHouse offers "visually-stunning" ads built for high engagement, and marketers are also able to design and create their own creatives.
A site and CRM retargeting platform with a special Facebook focus, Triggit offers A/B testing, creative design/creation, dynamic creative optimization and frequency capping.