"Our goal was to allow Web and social media-savvy professionals the greatest flexibility possible," says Mike McKearin, co-founder and lead designer of the site. "As someone with my own set of internet-based clients, I wanted to create a customizable solution - one that would allow me to serve their individual needs, from QR based real estate listings, to promotional contests and offers. With ScanTag you can do just that, create, colorize, customize and then track each QR code campaign."
An additional vertical for ScanTag is the newspaper and print industry, says co-founder Phil Davis. "We can see these codes being added as another option for display ad sales, just like adding a second color, or a better position. By creating an account, it allows anyone in print media or the print industry to offer their clients a physical link to a pre-optimzied, mobile-friendly web page, with just a simple scan from any smart phone."
The challenge now, according to both Davis and McKearin, is for creatives and social media firms to generate great customer experiences. "With ScanTag, the technology is now in place. It's just a matter of creating compelling user experiences that warrant the customer's time to scan a code. It could be a great offer, discount, video, contest - anything that makes the potential buyer glad they took the time to scan the code," added Davis.
ScanTag is a service offering from JumpScan.com, a Web-based, custom QR service for use as a digital business card.