Data management platform Lotame and digital media trading firm MediaCrossing have partnered to help publishers and advertisers improve how they collect, organize, analyze and activate audience data.
The partnership will merge MediaCrossing's quantitative analytics and real-time trading expertise with Lotame's DMP to create audience intelligence and custom audience composites which can be used to create richer audience data that can be traded on the MediaCrossing MX Platform.
"As Lotame's preferred trading partner, MediaCrossing is able to scale our audience intelligence across any platform," said William ("Bill") A. Lederer, Chairman and CEO of MediaCrossing. "This integration provides a huge advantage to our customers by allowing us to leverage deep trading expertise and innovative audience insights to build highly effective cross-channel digital media campaigns."
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