Data management platform (DMP) Lotame recently announced the acquisition of AdMobius, a mobile audience management platform.
"This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before," said Andy Monfried, founder and CEO of Lotame. "We will continue to create value for our clients and support their cross-platform data management needs."
Founded in 2012 and based in San Mateo, California, AdMobius brings to Lotame an experienced data science and technology team and strong partnerships across the mobile ad-tech ecosystem. AdMobius helps these partners target large cross-device audiences by demographics and interests through standard, custom and private audience segments.