There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and ultimately used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing compelling landing pages is perhaps the most important way to keep costs low and the return on your advertising spend at levels that will keep you in the black. Here is a list of 25 essential elements that web professionals should be taking into consideration with any landing page review.
Review the 25-Point Landing Page Optimization Review Questions