Landing Page Optimization Review - 25 Key Points

Pete Prestipino
by Pete Prestipino 09 Sep, 2008
Landing Page Optimization Review - 25 Key Points

There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and ultimately used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing compelling landing pages is perhaps the most important way to keep costs low and the return on your advertising spend at levels that will keep you in the black. Here is a list of 25 essential elements that web professionals should be taking into consideration with any landing page review.

Review the 25-Point Landing Page Optimization Review Questions

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.