Popular Groupon has announced the acquisition of OrderUp, an on-demand food ordering and delivery marketplace in the U.S.
For those unfamiliar with the food marketplace, consumers are able to leverage OrderUp both on their desktops as well as mobile devices. Users are able to leverage the marketplace in large metropolitan areas like Baltimore and Denver, as well as in cities with large student populations like Bloomington, Indiana and Boulder, Colorado. Groupon has stated that OrdeUP will operate as a standalone brand with "cross promotion through Groupon's marketplace and merchant pages."
"Online food ordering and delivery represents an untapped opportunity for Groupon and serves as a natural extension of our local marketplace," said Groupon CEO Eric Lefkofsky. "The potential in delivery and takeout is apparent -- especially with the growth of mobile -- and OrderUp's operational ability, coupled with Groupon's engaged customer and merchant base, bring tremendous scale to the space."
