A new solution from customer experience analytics provider ClickTale is helping businesses gain insights into the end-user experience of their mobile sites.
SaaS solution ClickTale Touch allows businesses to view their mobile customers' "True-to-Life User Experience," which includes a customer's every tap, double tap, scroll, tilt and pinch on the touch interface. By leveraging these insights, businesses can optimize their mobile sites in order to grow and capitalize on mobile traffic.
"Visualizing user behavior inside the page has proven invaluable for perfecting Web usability, but the mobile Web requires a fresh approach - not only because it involves devices of various form factors, operating systems and input methods, but because mobile customers are much less forgiving of poor usability than traditional e-customers," said Dr. Tal Schwartz, CEO and co-founder of ClickTale. "ClickTale Touch is a powerful and effective way for companies to increase the conversions on mobile devices, an absolute necessity now that mobile commerce is really taking off."
Businesses can leverage ClickTale Touch to increase profits by identifying and fixing issues that frustrate mobile users, like poor navigation or unclear calls to action. Plus, the platform can help businesses optimize their sites for the touch interface as well as improve customer engagement by learning what content receives the best response from mobile visitors.