Experts Speak: Small Steps for Bigger Conversions

Derek Schou
by Derek Schou 23 Jun, 2014
Experts Speak: Small Steps for Bigger Conversions

According to the recently released MarketingSherpa Ecommerce Benchmark Study, most conversion-to-sale rates for ecommerce sites fall below 5 percent.

While at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL, Ben Pressley, head of worldwide sales for Magento, and Website Magazine's own Editor-in-Chief Pete Prestipino sat down with Daniel Burstein, director of editorial content at MECLABS, in the MarketingSherpa Media Center.

While discussing the latest Benchmark Study, Pressley said that most successful companies have designed an optimized website for both the tablet and smartphone experience. He elaborated on that by saying when a user is watching TV at night and surfing the Web on their here.

Derek Schou
Derek Schou
Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. With his diverse skill set and industry experience, Derek is equipped to help businesses achieve their marketing and business goals.