Does Everyone Have Clout? Or Klout?

Allison Howen
by Allison Howen 08 Sep, 2011
Does Everyone Have Clout? Or Klout?

Klout, a tool that measures social media influence, has announced that the site now provides Klout scores for 100 million people. The site notes that this is important because it shows that 100 million people are sharing their opinions, hopes and dreams on the social web.

The 100 million users of Klout currently are ranked based on their influence within 10 different social networks, including Facebook, Twitter, LinkedIn and Foursquare. However, Klout expects to expand its influence metrics to more social sites in the future, as well as give its influencers new features to help them better understand their Klout scores.

Although Klout is a valuable tool for people, businesses and other entities that are concerned about how effectively they are using social media, (Klout measures a user's network influence, their ability to generate actions and discussions and their audience reach) the real question is - how much clout do the 100 million Klout users have? For example my personal Klout score is 14, meaning that just because you sign up for Klout doesn't mean that you are a great social media influencer.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver