Digital Journey Companies Combine

Amberly Dressler
by Amberly Dressler 02 Jun, 2017
Digital Journey Companies Combine
Despite the call for omnichannel operations - where online customers have access to in-store inventory, where an in-store associate has access to a customer's online order history and a number of scenarios where data is freely exchanged for the benefit of customer experience - enterprise operations are fragmented. 

In a survey conducted by PointSource, for example, 84 percent of respondents' organizations have disparate legacy systems that impact the speed of development of new digital experiences and only 30 percent of respondents say departments within their organization always come together to problem solve. There's a better way and Globant, a digitally native technology services focused on creating digital journeys, seems to know it. 

Globant announced the acquisition of PointSource, a mobile and digital transformation firm. While terms of the deal were not disclosed, Globant states it will bring on the entire PointSource leadership team, as well as all 96 U.S.-based team members.
 
"PointSource blends the creative energy of an agency with the technology savvy of a development firm to build digital solutions that solve complex problems and change businesses," stated Martín Migoya, Globant CEO and co-founder. "The company's unique focus on digital transformation and agile solutions will strengthen Globant's goal of creating innovative software products that appeal to millions of users, allowing our clients to transform their businesses."

Read some of PointSource's thoughts on user experience here.
Amberly Dressler
Amberly Dressler
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.