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Dex One Shutters Business.com

Written by Pete Prestipino | Nov 11, 2010 6:00:00 AM

Say "so long" to one of the great Web brands in 'Net history.  Dex One announced today that it is realigning its interactive operations and will fully integrate Business.com into Dex One. 

"Three years ago, Dex One required an infusion of talent and technology assets to support the expansion of its digital portfolio. The purchase of Business.com enabled Dex One to build the DexKnows.com local search platform, create the DexNet distributed ad network, and develop a robust account and content management system," said Alfred Mockett, chief executive officer of Dex One. "While the acquisition delivered on a number of fronts, the Business.com operations are no longer viable and are not a part of our long-term plans."

Business.com was acquired by R.H. Donnelley three years ago for $345 million, outbidding IAC, the New York Times Co., Dow Jones and News Corp. After filing for bankruptcy in May 2009 under a serious load of debt, the company reemerged eight months later from Chapter 11 taking the Dex One name.