Dex One Shutters Business.com

Pete Prestipino
by Pete Prestipino 11 Nov, 2010
Dex One Shutters Business.com

Say "so long" to one of the great Web brands in 'Net history.  Dex One announced today that it is realigning its interactive operations and will fully integrate Business.com into Dex One. 

"Three years ago, Dex One required an infusion of talent and technology assets to support the expansion of its digital portfolio. The purchase of Business.com enabled Dex One to build the DexKnows.com local search platform, create the DexNet distributed ad network, and develop a robust account and content management system," said Alfred Mockett, chief executive officer of Dex One. "While the acquisition delivered on a number of fronts, the Business.com operations are no longer viable and are not a part of our long-term plans."

Business.com was acquired by R.H. Donnelley three years ago for $345 million, outbidding IAC, the New York Times Co., Dow Jones and News Corp. After filing for bankruptcy in May 2009 under a serious load of debt, the company reemerged eight months later from Chapter 11 taking the Dex One name. 

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.