Daily Deal Aggregation at Offers.com - Saturation?

Pete Prestipino
by Pete Prestipino 12 Apr, 2011
Daily Deal Aggregation at Offers.com - Saturation?

Last week Offers.com announced the debut of its Local City Deals at the Daily Deals Summit in New York City. Does the Web need an aggregation service for daily deals? Offers.com apparently believes so, but consumers will most definitely have the last word on whether its actually wanted. 

Offers from local daily deal sites like Groupon, LivingSocial, CrowdSavings, Entertainment.com, Restaurant.com and others will be aggregated and provided to consumers through one website (and one email) to access daily deals from over 75 U.S. cities. 

"Everyone loves having a bunch of daily deals to choose from each day, but who has time to sort through multiple emails each morning to find the best deals in their area? Local City Deals at Offers.com  gives you the best of both worlds - all of the local deals for your city, plus the top three offers hand-selected by our editors. You can find all of that on our site, or you can sign up for your Local City Deals email to get one email every morning," said Steve Schaffer, founder and CEO of Offers.com.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.