The service comes from social loyalty provider PunchTab, and aims at helping businesses analyze visitor engagement and measure social influence.
CRUSH tracks user-behavior related to a business's website and social networks. It provides businesses with a CRUSH Score, and offers suggestions for businesses to improve their engagement and influence, such as more frequent visits, longer visits and better word-of-mouth advertising in social channels.
"It's not enough to build a great website or produce excellent content," said Ranjith Kumaran, founder, PunchTab. "With so many sites and apps competing for attention, you need a compelling way to build a loyal following. The rapid growth we've experienced proves there's a large market for innovative approaches to loyalty, and we feel there's still plenty of room for disruption, especially on the mobile front."