Enterprise virtualization solution provider iRise announced that BuzzBack Market Research will use its services.
BuzzBack (which provides actionable research insights for the top Fortune 100 consumer product companies for testing new product ideas, packaging, naming and advertising) is using iRise to create visualizations of new Web-based product ideas early in the definition and development life cycle, speeding up understanding, eliminating rework and providing a platform for testing the product ideas directly with research staff and prospective market research customers.
Without a solution like iRise (or others) teams are forced to rely on text documents, static screen shots and wire frames to mock up and communicate ideas. Using iRise however will enable BuzzBack to build visualization of new products that mimic the look, feel and behavior of new systems.
"Getting new kinds of interactive experiences to market quickly is our competitive advantage," said Kevin Kelly, chief information officer for BuzzBack. "iRise has been pivotal in providing a collaborative platform that helps us speed up the whole process of defining and delivering the kind of engaging consumer experiences that BuzzBack is known for."
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