Breaking: Google Trusted Stores Arrive

Pete Prestipino
by Pete Prestipino 03 Oct, 2011
Breaking: Google Trusted Stores Arrive

How do consumers know what the best store is as they shop online? Google will tell them, of course. 

The company has launched Trusted Stores, a system which allows merchants who meet certain shopping and customer service performance metrics to display the Google Trusted Store badge on their websites (see below). 

Merchants are measured on shopping and service metrics such as having a high percentage of orders with on-time shipping, a low average number of days for products to ship, a high percentage of issues resolved quickly, and a low number of customers needing assistance with an issue. 

Google is also offering "purchase protection" to customers who order from Trusted Stores and are opted in for the program. If there's an "eligible" issue (non-receipt of goods, incorrect billing amount, etc.) with an order and shoppers cannot resolve it with the retailer, Google's help can be requested. 

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.