Baynote and Monetate Announce Partnership

Allison Howen
by Allison Howen 15 Sep, 2011
Baynote and Monetate Announce Partnership

A new partnership between Baynote and Monetate aims at creating a more engaging and personalized shopping experience for site visitors, while also improving conversions for ecommerce brands.

The new partnership, between Baynote, a provider of ecommerce personalization solutions, and Monetate, a provider of testing, targeting and personalization solutions for websites, integrates Baynote's personalized product recommendations with Monetate's testing and targeting solutions.

The partnership gives ecommerce companies the ability to test how product recommendation information is displayed while ensuring that recommendations are relevant and based on visitor's real time interests.

"Monetate's testing and targeting platform combined with Baynote's product recommendations have enabled us to provide a truly personalized online shopping experience to our customers that is making a significant impact on increasing conversions, sales, and site revenue," says Holly Devine, Director of Ecommerce, Urban Outfitters.

The partnership provides online retailers with a platform that helps with marketing and website improvement. It delivers the top recommendations for the best spots on websites. The platform compares results from different personalized on-site search configurations and helps the understanding of how to optimize landing pages, which are both improvements that can have a major impact on revenues and operating margins.

"Creating the best kind of site experience for visitors that is also optimized for conversions does not happen through intuition; it comes from ongoing strategic improvement and testing," says Monetate founder and CEO David Brussin. "Each customer is unique, and Monetate and Baynote are working together to help online retailers determine the best way to reach them on an individual level in a way that will increase engagement and conversions."

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver