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Michael Phillips
Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.
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Is PayPal on the Ropes?
by Michael Phillips
The hits are coming fast and furious to PayPal in what's adding up to be the most serious threats to the ...
Four Award-Winning Websites That Inspire Us
by Michael Phillips
The Horizon Interactive Awards have announced the 2010 winners and, as usual, it's an impressive array of ...
Marketing in the Morning
by Michael Phillips
Ericsson, the Sweden-based mobile company, recently conducted a survey that found 35 percent of U.S. Android ...
Managing Crisis Control
by Michael Phillips
Crisis can hit any business, at any time. It could be a missed shipment (affecting one customer) or a failed ...
What to Know About Google +1 for Web Professionals
by Michael Phillips
Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This ...
20 User Review Websites Critical to Small Business
by Michael Phillips
According to an internal analysis of small business search results, Marchex - a provider of small business ...
Google, Yahoo Jump on the Do-Not-Track Bandwagon
by Michael Phillips
As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to ...
Younger Generations Don't Want Your Business
by Michael Phillips
According to a new report from Forrester Research, just six percent of youths 12-17 years-old want to be ...
What Google's Farmer Update Means to Your Business
by Michael Phillips
Google announced what may ultimately be one of the biggest changes to their algorithm yet. From the Official ...
Mark Your Calendars: the IPv6 Internet Address System
by Michael Phillips
The last five blocks of Internet addresses that use the original IPv4 protocol system were handed out to the ...
E-books Becoming Big Business
by Michael Phillips
Research firm Yankee Group estimates that the U.S. e-book market will reach $2.7 billion in sales in 2013, up ...
Time to Put Joost on Your Radar
by Michael Phillips
Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging ...
Does it Work? Yahoo! Contributor Network
by Michael Phillips
This is Part 2 of a two-part series. In Part 1, we explain the ins and outs of Yahoo Contributor Network, ...
Five Important Trends for Every Business in 2011
by Michael Phillips
As 2010 draws to a close, it's time to turn our attention to another year. Another decade, actually, that ...
Online Media Market's Strong Outlook
by Michael Phillips
The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet ...
Who Knew Groupon Would Deny Google? We Did!
by Michael Phillips
Sure, by now you've likely heard the news that Google has failed in its bid to buy Groupon. Apparently, $6 ...
Yahoo's Contributor Network, Exploring the Freelance Marketplace
by Michael Phillips
Yahoo has fulfilled their vision when purchasing Associated Content six months ago. Rebranded as Yahoo ...
The Good and Bad of Google Instant Previews
by Michael Phillips
Google Instant Previews, the latest of the search giant's innovations, gives the user the opportunity to see ...
The All-new Myspace a Model of Rebranding
by Michael Phillips
After taking an absolute beating in the social media space, MySpace has finally made a change. And, at first ...
How Will You Monetize the Visual Web?
by Michael Phillips
Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps ...
Make Photos Interactive on Your Website
by Michael Phillips
We all want our website visitors to spend more time on the site and interact with our content. Photographs ...
Groupon's GAP in Judgment
by Michael Phillips
Yesterday, Groupon launched its first national deal, teaming up with clothing retailer the Gap and spawning ...
Angie's List Jumps on the Groupon Bandwagon
by Michael Phillips
Angie's List, the paid service that promises non-biased business reviews for consumers, has seen the light in ...
Why Do People Friend and Follow Brands?
by Michael Phillips
Two separate studies have been released over the past week that show why people "friend" and "follow" brands ...
Ask.com Comes Full Circle
by Michael Phillips
Ask.com is going back to its roots. The site is once again positioned to be a question-and-answer portal ...
Three Highly Effective Home Pages: What We Can Learn
by Michael Phillips
The website home page has gone through many transitions. We've seen the brochure-style page, the links-galore ...
Bing's New Webmaster Tools
by Michael Phillips
Bing has updated their webmaster tools, based on suggestions from users. Those suggestions - more ...
About.com Makes a Power Move
by Michael Phillips
About.com is a veteran of the Internet age, going all the way back to 1996. And, up until very recently, it ...
Digg Seeks Salvation
by Michael Phillips
Several weeks ago, I proclaimed that Digg is Deadd. So, when I received an invite to alpha test the new ...
31 Back-to-School Keyword Targets
by Michael Phillips
For most students, summer is in full swing. Going back to school is far from the top of their minds. However, ...
Digg is Deadd
by Michael Phillips
It was a good run, Digg.com. You certainly had a great idea and funneled plenty of Web traffic to ...
Is BP Reverse-Engineering Online Reputation Management?
by Michael Phillips
Fewer stories will be remembered in 2010 as much as the BP oil disaster in the Gulf of Mexico. Its effects ...
How Do You Respond to Negative Buzz?
by Michael Phillips
Social media can be a great way to recruit brand advocates. But with its increased usage with consumers comes ...
Bit.ly Gets New, Improved Features
by Michael Phillips
Bit.ly, one of the most popular link-shortening services, has undergone an overhaul, including some new ...
Ping.fm Now Supports RSS
by Michael Phillips
Ping.fm has become an essential tool for many Internet marketers because of its ability to post updates to ...
Autonomy's Meaning Based Marketing Upgrades
by Michael Phillips
Autonomy has updated its Meaning Based Marketing platform to give marketers deep insight into consumers' ...
Peer-to-Peer Branding Losing Credibility
by Michael Phillips
In a recent survey by marketing firm Edelman, it was revealed that consumers are losing trust in each other, ...
KEMP Technologies New Load Balancing Act
by Michael Phillips
What do service providers need to stay relevant with their clients? More and better services, of course. KEMP ...
Domino's Pizza: Reverse Engineering Reputation Management
by Michael Phillips
Reputation management is a term often thrown around the Web as a way to respond to criticism (warranted or ...
BlackBerry Still Dominates Smartphone Market
by Michael Phillips
A recent report by ComScore shows that, while the iPhone gets all the press, BlackBerry remains the ...
OneRiot to Monetize Real-Time Web
by Michael Phillips
OneRiot, a leader in the real-time search space has released a new product to target advertisements to users ...
New Google Tool Tests Your Page for Calls to Action
by Michael Phillips
Google Labs has a new tool that will show the portions of your Web page most visible by the average user. ...
The Decade's Most Influential Internet Moments
by Michael Phillips
The Webby Awards, handed out by New York's International Academy of Digital Arts and Sciences, have announced ...
Exploring Loyalty Programs and Their Many Benefits
by Michael Phillips
Loyalty programs can be a highly effective way to build brand loyalty and encourage new brand advocates. From ...
CNN.com Gets Major Overhaul: What We Can Learn
by Michael Phillips
CNN has released a redesign of their website and it is substantial. And when a property as valuable and ...
KAYAK Provides Important Travel Industry Data
by Michael Phillips
KAYAK, a travel comparison site has a wealth of data. And now it's open to anyone who wants it. Two features, ...
Bing Cashback: 6 Reasons to Get Started Now
by Michael Phillips
Cashback started as a Microsoft Live Search offering in 2008. It gained some attention, but didn't really ...
HEYCRAIG: Customized Alerts for Craigslist
by Michael Phillips
Craigslist is not only a huge marketplace to sell products and services, but it can also be a handy research ...
Focus on the Creative, Not Just Clicks
by Michael Phillips
eMarketer and others have brought to light the concept of view-through conversion. This is essentially when ...
AddThis Widget Claims to Reach Half of Internet Population
by Michael Phillips
Popular widget AddThis (at right) and Clearspring have released news of a comScore study that claims they now ...
Big Winners and Big Losers for April 2009
by Michael Phillips
As a Web professional, it's never a bad idea to take a broad look at where consumers (and your competition) ...
SMBs Spending Record Amounts Online
by Michael Phillips
Small and medium-sized businesses (SMBs) are responsible for more than half of the U.S. locally-targeted ...
Compete.com's New Features Give Deeper Insight
by Michael Phillips
Compete.com launched a new interface and a host of new features recently, and the changes provide some ...
Disstill.com: Track the Fastest Rising Stories on Digg.com
by Michael Phillips
Digg can be a good measuring stick on the popularity, or viral nature of content on the Web. If a story is ...
Google Backs Pixazza: Earn Revenue Through Your Website's Photos
by Michael Phillips
Google has committed $5.75 million in a series of funding to Pixazza, a service that looks to turn the photos ...
Find Top Sites in Any Category with Weblisty
by Michael Phillips
If you want to know who the leader is in any given category, try a search on Weblisty. This site aggregates ...
MyAlltop Makes RSS User-Friendly, Get Indexed
by Michael Phillips
We've written in the past about users' reluctance to accept RSS and how that affects marketers. In short, ...
Keyword Suggestions at a Glance
by Michael Phillips
Using the right keywords can make the difference between obscurity and getting your content a respectable ...
Track Everything with Trackle
by Michael Phillips
Editor's Note: This article is archived. Trackle is no longer available. Please view this page for updated ...
Send Multiple URLs With One Small URL
by Michael Phillips
If you have ever wanted to direct someone to multiple websites at once, 1link might be the tool for you. ...
Find Similar Websites with inSuggest
by Michael Phillips
Let's say you found a great website, but you want to see some other, related sites. Check out inSuggest. This ...
PageReboot: Scheduled Refresh of Any Web Page
by Michael Phillips
PageReboot does one thing and it works. Enter any URL and a rate of refresh, and the site will display that ...
RSS: Consumers Don't Care and Marketers Shouldn't Bother
by Michael Phillips
"What is RSS?" This was number five on the top-ten list of "What is" questions asked at Google, according to ...
Cyber Monday S.O.S. - 3 Quick Tips
by Michael Phillips
According to the National Retail Federation, citing a study by BIGresearch, nearly 60% of office workers will ...
Can't-Miss Black Friday Websites and Resources
by Michael Phillips
According to the National Retail Federation's 2008 Holiday Consumer Intentions and Actions Survey, 72.0 ...
PRWeb's Online Newsroom Service
by Michael Phillips
We've talked in the past about the value of writing, publishing and distributing press releases for your ...
Web Pro Community Challenge for Charity
by Michael Phillips
The World Organization of Webmasters (WOW) announced their Web Pro Community Challenge, sponsored by Adobe, ...
ad:tech Awards Open for Submissions
by Michael Phillips
The 2009 ad:tech Awards program has opened for submissions, in the categories of interactive ads, interactive ...
Google Opens Up, Answers Some Pressing Questions
by Michael Phillips
Matt Cutts and other prominent Google folk recently held a live Q&A session, aimed at addressing ...
Real-Time News, Free From Manipulation
by Michael Phillips
One of the biggest complaints about Digg and similar sites is that the stories, or "news" can be manipulated ...
Buy, Trade and Sell Gift Cards at MonsterGiftCard.com
by Michael Phillips
According to Josh Adler, cofounder of MonsterGiftCard.com, close to $80 billion is spent on gift cards every ...
Create Your Website's Widget in Minutes
by Michael Phillips
Spreading your content is a must in today's viral Web environment. Widgadget has an easy way to do it by ...
Looking for That Perfect Image? Try Pixolu
by Michael Phillips
Pixolu is "a prototype implementation of an academic research project on semantic image search." It works, ...
Boomerater: Taking the Collective Pulse of Boomers
by Michael Phillips
Following online conversations can go a long way towards finding opportunities within certain demographics. ...
Comment, Collaborate on Any Element of Any Web Page
by Michael Phillips
Reframe It is an extension (available for both Firefox and IE) that allows you to make comments on any page ...
Combine Many URLs Into One for Easy Sharing
by Michael Phillips
If you're a Twitter user, you have surely heard of TinyURL. If not, the service simply takes a long URL and ...
Gmail Introduces Canned Responses
by Michael Phillips
If you get a lot of email, and most of you probably do, Gmail has an option for you. Canned Responses is just ...
Translate Your Website in Seconds
by Michael Phillips
Want to reach consumers on a truly world-wide basis? Then you need to support their native tongue. ...
Ask.com Undergoes Another Overhaul
by Michael Phillips
Ask.com (formerly Ask Jeeves) just doesn't want to quit. They have relaunched yet again, this time going back ...
One-click Visual Access and Sharing of Your Favorite Sites
by Michael Phillips
I recently wrote about Apptism, a Firefox extension that presents a visual of thumbnails of your favorite ...
Apprema Takes Virtual Gifts, Makes Them Reality
by Michael Phillips
One of the more popular features on social networking sites like MySpace and Facebook is the ability to send ...
Reading and Writing Novels by Text
by Michael Phillips
It's a trend that quickly swept across Japan - reading and writing novels or stories through the mobile ...
apptism: Making Sense of iTunes App Store
by Michael Phillips
There are already thousands of available apps out there for the iPhone, so which ones are right for you? What ...
Google BlackBerry App Upgrades
by Michael Phillips
Google has upgraded its BlackBerry app to include a much cleaner interface, search suggestion and a host of ...
OpenOffice 3.0 Officially Released
by Michael Phillips
Fresh out of beta, OpenOffice.org 3.0 is now available for Linux, Solaris, Windows and for the first time, ...
iPods Get Upgrades - Greener Too
by Michael Phillips
Apple has announced the full release of an all new iPod Nano, as well as some upgrades to the iPod touch and ...
Get Flickr Photos With Color Schemes
by Michael Phillips
Multicolr Search Lab (from idee) has a tool that's a must for bloggers, or anyone else who wants to get ...
Family Trip Planning with WeJustGotBack.com
by Michael Phillips
Vacation planning site WeJustGotBack.com is focused on helping families find kid-friendly destinations and ...
Umbrella Today: Brilliant Simplicity
by Michael Phillips
Umbrella Today is about as simple as a website and service can get. You enter your ZIP code and the site ...
Keyboard Shortcuts for Productivity
by Michael Phillips
You might be surprised at how much more effective you can be online with the proper keyboard shortcuts. ...
Dial A Human: No More Automated Menus
by Michael Phillips
It's one of the most frustrating applications of modern times - the automated menu when you call a company ...
Browsing Far and Wide with Widexplorer
by Michael Phillips
I'm always skeptical of new browsing techniques. Mostly, because they never seem to deliver on their promises ...
Get Expert Answers with JustAnswer
by Michael Phillips
Wikipedia has become known as a catch-all of information available on the Web. It's also been known for ...
Easy SMS Campaigns with Tatango
by Michael Phillips
There's no denying that text messaging has become a mainstream form of communication in the United States. A ...
Green-up Your Business
by Michael Phillips
Every little bit helps when it comes to protecting the environment. And everyone needs to do their part, ...
SEM Certification with Market Motive
by Michael Phillips
If you're unfamiliar with Market Motive, they provide a bevy of online classes to help Web businesses train ...
reddit Opens Up, Allows Full Customization
by Michael Phillips
While larger voting sites such as Digg and recently-released Yahoo Buzz keep their properties closely ...
Predicting the Future with Ziitrend
by Michael Phillips
The term "wisdom of the crowd" comes to mind when looking at Ziitrend, a social prediction platform that taps ...
Google Suggest: What it Means to You
by Michael Phillips
Google has announced that their Suggest search tool will come out of Labs and release on the main Google ...
The Complete User's Guide to Yahoo Buzz
by Michael Phillips
Now that Yahoo Buzz has opened to all publishers, expect a lot more activity. Below you will find a complete ...
The Complete Publisher's Guide to Yahoo Buzz
by Michael Phillips
Yahoo Buzz has opened up to all publishers, meaning that - like it or not - you need to get involved. The big ...
Spreading Yourself Thick With Mixx
by Michael Phillips
Mixx.com celebrates their one-year anniversary this month, to the tune of nearly one million unique visitors. ...
Quamut - Learn how to Do Anything
by Michael Phillips
Quamut is a website that will help you learn how to do just about anything. Learn how to use your iPhone, ...
Consequences of Going Public Too Early
by Michael Phillips
There's one sure-fire way to make sure your website never gets visited again - release it to the public ...
How Green is Your PC Machine?
by Michael Phillips
Website Magazine ran a story on Dell boasts a four-tiered approach to their environmental actions for their ...
Create a Free Custom Ringtone
by Michael Phillips
Audiko has a neat little service. Upload an mp3 of your favorite song (or provide a URL and Audiko will ...
Issuu Makes Online Publishing Easy, Attractive
by Michael Phillips
Issuu has a goal to make online publishing simple, attractive and easy to share. Not only can you create ...
8: Free Music Sites
by Michael Phillips
I listen to a lot of music. But I grow tired of my iPod at times. Or my battery runs out. Or I simply want to ...
Notes From a Condo Meeting - Marketing with Craigslist
by Michael Phillips
My fellow condo owners and I had our annual association meeting last night. And besides the usual fare of ...
Tool of the Day: Visit Widgets
by Michael Phillips
AuriQ Systems, a leading Web analytics firm has announced a new set of tools aimed at provided a variety of ...
Who vs. How Many - Targeting Your Audience
by Michael Phillips
It's a common theme during this year's SES Chicago show. What is better: reaching the masses with a stock ...
Calming Consumer Fears with buySAFE
by Michael Phillips
As Black Friday and Cyber Monday near and the holiday shopping season kicks into high gear, consumers still ...
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