If you're an Internet retailer in today's ecommerce landscape, then you better have a live chat solution available to consumers. Fortunately, these offerings are not in short supply and merchants are realizing their value to conversion.
Case in point, Ecommerce solution provider ATG (Art Technology Group) and Web retailer Chicos's FAS (chicos.com, soma.com) extended their relationship to include a live help strategy by launching ATG's eStara Click to Chat solution.
"As our business continues to grow, it's imperative that we are able to provide a seamless cross-channel experience for our Web site visitors," said Jason Acevedo, director of ecommerce and DTC operations, Chico's FAS, Inc. "Different customers like to interact with a company in different ways, and therefore we wanted to add features to each of our sites that would help them quickly connect with associates in an efficient way. Each and every customer should have positive experiences with our brands so that they return to our Web stores and physical stores again and again."