AdJuggler, an online advertising management system, launched a new advertising platform to appeal to smaller businesses. Previously, AdJuggler only offered long-term contract advertising, but with the new platform, advertisers can participate in a "Pay as You Go" model. Now small businesses, or businesses with tight budgets, can participate in advertising programs that would previously have been cost-prohibitive. The program is available to online advertisers, publishers of online content and online advertising networks.
In July 2008, AdJuggler started participating in the Audit Bureau of Circulations interactive auditing unit's Digital Technology Accreditation program. ABCi's program allows management systems like AdJuggler to audit new interactive products like widgets. And now smaller businesses can take advantage of these new technologies that have ABCi reporting on a short term basis.
Does this new expansion appeal to you?
