The firm's research arm StatCounter Global Stats conducted a special analysis of Digg versus Reddit only and reports that, comparatively, Digg traffic to the StatCounter network of 3 million websites plummeted on Monday to 7.6% as opposed to Reddit's 92.4%.
"The market share between Digg and Reddit tends to fluctuate but on Monday Digg fell to its lowest point compared to Reddit since our tracking began," commented Aodhan Cullen, CEO, StatCounter. "Users are voting with their mice following the launch of the new Digg site."
Monday had been named as "Abandon Digg Day" by some users. "It wasn't so much a 'Black Monday' for Digg as a 'Redd Monday'," added Cullen.
The data is based on 15 billion page views across the global StatCounter network of member sites. StatCounter, which provides free website traffic information, includes Social Media in its StatCounter Global Stats, a free online research tool for media, analysts, bloggers, researchers and members.