A Marketers Guide to Website Compliance

Pete Prestipino
by Pete Prestipino 22 Mar, 2010
A Marketers Guide to Website Compliance

Is Your Website a Breeding Ground for Lawsuits?

Chances are, your landing pages undergo heavier scrutiny than your Privacy Policy or Terms of Use. But even if you're not paying attention to the language contained in these documents, website visitors, privacy advocates, and government agencies are.

Facebook felt the heat twice in 2009; first in February when they changed their Terms of Use, and later when they introduced new privacy settings that the Electronic Privacy Information Center charges will "violate user expectations, diminish user privacy, and contradict Facebook's own representations."

More recently, the Federal Trade Commission launched a series of roundtable events to debate online privacy regulation, and flexed their muscle with the "FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising."

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Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.