Perhaps the most important element of audience messaging is knowing who you are speaking to. Audience discovery helps marketers make better decisions about their digital initiatives and provides consumers with more relevant messaging.
Check out 6 audience discovery solutions below.
1. nPario
This audience discovery solution helps businesses improve their marketing efforts by identifying key customer segments in real-time at no charge. Companies sigh up, select a few pages to tag on their sites and then review the customer segmentation results. According to nPario, as signals from a brand's tagged pages are received, its Audience Discovery tool uses real-time technology to uncover customer preferences, segments and demographics. Additionally, data is matched to anonymous users to create comprehensive audience profiles.
2. Traackr
Finding the most relevant brand influencers for projects and engaging them in the most relevant manner, is the idea behind Traackr, which counts Chase and NetBase two of their clients. On the Traacker website, NetBase CMO Lisa Joy Rosner said, "The beauty of Traackr is that it surfaces the people who can have a disproportionate and measurable impact on your brand. Using Traackr to help guide our influencer strategy, we received coverage from our top influencers which ultimately translated into high quality leads and signed deals."
3. Turn
Turn's Audience Suite helps create complete pictures of customers and prospects across all channels. This allows brands to build stronger customer relationships (watch video).
4. Vocus
Web professionals can't engage with customers if they don't know their needs for their products/services. Vocus's Buying Signals identifies potential customers by pinpointing tweets that signify a user's need for a company's product/services, while its Recommendation Engine shows brands top influencers and people to engage and follow, as well as suggests conversation starters.
5. RIO SEO
In June, RIO SEO integrated with BlueKai to help brands target social influencers. The companies said B2B marketers will now be able to see exactly who the influencers are for their brands and create better influencer profiles. Continuing that companies can also create "look-alikes" or build larger audiences from smaller audiences to improve a brand's social reach and customer targeting ability.
Madison Logic, whose CEO authored Audience Messaging: 5 Stages of the Customer Journey, offers lead nurturing for multi-touch customer journeys. Its data match behavioral analytics is a tool that lets brands understand prospects' interactions with online content, including whitepapers, webinars and software downloads. This empowers marketers to run smarter campaigns and gives sales teams the ability to have more meaningful conversations with prospects.