6 Audience Discovery Solutions

Peter Devereaux
by Peter Devereaux 01 Sep, 2013
6 Audience Discovery Solutions

Perhaps the most important element of audience messaging is knowing who you are speaking to. Audience discovery helps marketers make better decisions about their digital initiatives and provides consumers with more relevant messaging.

Check out 6 audience discovery solutions below. 

1. nPario

This audience discovery solution helps businesses improve their marketing efforts by identifying key customer segments in real-time at no charge. Companies sigh up, select a few pages to tag on their sites and then review the customer segmentation results. According to nPario, as signals from a brand's tagged pages are received, its Audience Discovery tool uses real-time technology to uncover customer preferences, segments and demographics. Additionally, data is matched to anonymous users to create comprehensive audience profiles. 

2. Traackr

Finding the most relevant brand influencers for projects and engaging them in the most relevant manner, is the idea behind Traackr, which counts Chase and NetBase two of their clients. On the Traacker website, NetBase CMO Lisa Joy Rosner said, "The beauty of Traackr is that it surfaces the people who can have a disproportionate and measurable impact on your brand. Using Traackr to help guide our influencer strategy, we received coverage from our top influencers which ultimately translated into high quality leads and signed deals."

3. Turn  

Turn's Audience Suite helps create complete pictures of customers and prospects across all channels. This allows brands to build stronger customer relationships (watch video). 

4. Vocus

Web professionals can't engage with customers if they don't know their needs for their products/services. Vocus's Buying Signals identifies potential customers by pinpointing tweets that signify a user's need for a company's product/services, while its Recommendation Engine shows brands top influencers and people to engage and follow, as well as suggests conversation starters. 

5. RIO SEO

In June, RIO SEO integrated with BlueKai to help brands target social influencers. The companies said B2B marketers will now be able to see exactly who the influencers are for their brands and create better influencer profiles. Continuing that companies can also create "look-alikes" or build larger audiences from smaller audiences to improve a brand's social reach and customer targeting ability. 

Bonus

Madison Logic, whose CEO authored Audience Messaging: 5 Stages of the Customer Journey, offers lead nurturing for multi-touch customer journeys. Its data match behavioral analytics is a tool that lets brands understand prospects' interactions with online content, including whitepapers, webinars and software downloads. This empowers marketers to run smarter campaigns and gives sales teams the ability to have more meaningful conversations with prospects. 

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.