One of the best ways for merchants to increase the number of reviews on their product pages is by offering incentives to customers that made a recent purchase.
Incentives motivate consumers by providing them some type of reward, such as loyalty points or a discount, for taking the time to review a purchase. Moreover, many of the 'Net's top retailers send incentives via email to increase the number of product reviews on their sites. For examples, check out the three big brands featured below:
Popular electronics retailer Best Buy uses its loyalty program to motivate customers to submit reviews. Best Buy does this by offering additional points to customers who rate and review recently purchased products. This is a good way to motivate because Best Buy points turn into coupons once they hit a certain threshold. To make it easy for customers to take action, Best Buy also includes links to recently purchased items in its review-requesting email campaigns.
Furniture retailer Living Spaces motivates customers to write reviews with a contest. The contest gives away a weekly $500 gift card to one reviewer per week. Plus, Living Spaces makes it simple for consumers to take action by including a link to recently purchased products in the email.
Similar to Best Buy, Birchbox offers loyalty points to customers who submit reviews. This proves a valuable incentive for customers of the beauty subscription company, because points translate to currency that can be used to purchase full-size products online or at the company's brick-and-mortar store.