3 Big Brands Using Incentives to Get Reviews

Peter Devereaux
by Peter Devereaux 30 Apr, 2015
3 Big Brands Using Incentives to Get Reviews

One of the best ways for merchants to increase the number of reviews on their product pages is by offering incentives to customers that made a recent purchase.

 

Incentives motivate consumers by providing them some type of reward, such as loyalty points or a discount, for taking the time to review a purchase. Moreover, many of the 'Net's top retailers send incentives via email to increase the number of product reviews on their sites. For examples, check out the three big brands featured below: 

 

1. Best Buy

Popular electronics retailer Best Buy uses its loyalty program to motivate customers to submit reviews. Best Buy does this by offering additional points to customers who rate and review recently purchased products. This is a good way to motivate because Best Buy points turn into coupons once they hit a certain threshold. To make it easy for customers to take action, Best Buy also includes links to recently purchased items in its review-requesting email campaigns.

 

 

2. Living Spaces

Furniture retailer Living Spaces motivates customers to write reviews with a contest. The contest gives away a weekly $500 gift card to one reviewer per week. Plus, Living Spaces makes it simple for consumers to take action by including a link to recently purchased products in the email.

 

 

3. Birchbox

Similar to Best Buy, Birchbox offers loyalty points to customers who submit reviews. This proves a valuable incentive for customers of the beauty subscription company, because points translate to currency that can be used to purchase full-size products online or at the company's brick-and-mortar store.

 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.