Digital Marketing News, Tips, And Insights From Website Magazine

 

Welcome to Website Magazine's Digital Marketing News, Tips, and Insights - your go-to destination for the latest and most comprehensive updates on the world of digital marketing. Our blog is packed with valuable insights and actionable tips that can help businesses of all sizes grow and succeed in today's fast-paced digital landscape.

 

Whether you're a small business owner or a seasoned marketer, our blog provides a wealth of information on a variety of topics, including marketing news, tips, and insights, digital marketing trends, online marketing strategies, social media marketing, SEO, PPC advertising, email marketing, and much more.

At Website Magazine, we understand that staying up-to-date with the latest marketing news and industry trends can be challenging, especially in a constantly evolving digital landscape. That's why we are committed to providing our readers with the latest insights, news, and strategies to help them stay ahead of the competition.

 

Our team of experienced writers and marketing experts is dedicated to providing high-quality content that can help you grow your business, boost your online presence, and increase your ROI. We cover a broad range of topics to ensure that our readers get the most relevant and up-to-date information on the latest marketing trends and techniques.

 

So, whether you're looking for the latest marketing news articles, digital marketing insights, small business marketing tips, online marketing news, or just want to stay informed about the latest marketing industry news, you've come to the right place. Subscribe to our blog and stay ahead of the curve with the latest digital marketing news, tips, and insights from Website Magazine.

3 Tips to Make Your Website More Us....
by Doug Hughes
A good website is a rewarding outcome of several important elements encompassing design, content, navigation and functionality. ...
3 Tips to Make Your Website More User-Friendly in 2023
Web.com Launches New Professional QuickStart Website Service
by Doug Hughes
Web.com Launches New Professional QuickStart Website Service
Getting your business off the ground requires a lot of effort. A website is a key component to starting most ...
6 Ways to Stretch Your Marketing Budget
by Arielle Kimbarovsky
6 Ways to Stretch Your Marketing Budget
Small business owners and entrepreneurs envy the virtually unlimited marketing budgets of large companies. It ...
5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors
by Doug Hughes
5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors
There is nothing more satisfying than having your work appreciated through a comment, a like, a tweet or a ...
5 Lessons About Workplace Energy
by Scott Cramer
5 Lessons About Workplace Energy
As a solar company CEO, I've learned many unexpected lessons about a form of energy seemingly different yet ...
Y Combinator Startups to #WebTechWatch
by Peter Devereaux
Y Combinator Startups to #WebTechWatch
Y Combinator's 25th Demo Day took place recently and there are some really interesting solutions emerging ...
November Net Briefs: Shoppers, Salaries and Stack Overflow
by Peter Devereaux
November Net Briefs: Shoppers, Salaries and Stack Overflow
Key Shifts in Shopper Behavior Consumers are exhibiting more complex and varied preferences in their ...
Conducting a Successful Website Audit
by Larry Alton
Conducting a Successful Website Audit
There's a lot that goes into establishing an online presence for your brand: social media, sales funnels, ...
An Expanding Workforce - Is the Enterprise Actually Adapting?
by Daisy Hernandez
An Expanding Workforce - Is the Enterprise Actually Adapting?
It's no secret that technology has infiltrated daily life. And yet, while technology is changing, businesses ...
Know More to Sell More
by John Payne
Know More to Sell More
Ecommerce brands that want to differentiate from the competition can often do so by optimizing their approach ...
Self-Service Data Analysis for Higher Ed
by Robert Day
Self-Service Data Analysis for Higher Ed
Data and analytics platform Public Insight has launched a self-service offering, called Interactives, ...
Interest in Native Programmatic Stronger Than Ever
by Pete Prestipino
Interest in Native Programmatic Stronger Than Ever
Interest in native advertising is reaching fever pitch. Discovery platform Outbrain, for example, announced ...
Five Steps to Building an Optimization Program Leadership Can't Ignore
by Drew Burns
Five Steps to Building an Optimization Program Leadership Can't Ignore
Personalization is an integral part of a successful digital marketing strategy, and optimization plays a big ...
QUICK HIT: Online Fraud Attempts Jump 22 Percent
by Peter Devereaux
QUICK HIT: Online Fraud Attempts Jump 22 Percent
Online fraud attempts in the U.S. during the 2017 holiday shopping season, according to benchmark data from ...
Tips for Writing Effective Product Descriptions
by Richard Horvath
Tips for Writing Effective Product Descriptions
Content for ecommerce websites does double-duty: It must be SEO-friendly in addition to effectively ...
Quiz Time: OK Google, What's Up?
by Peter Devereaux
Quiz Time: OK Google, What's Up?
While SEOs cannot know about every Google algorithm update, they should be aware of major developments to ...
Create AMAZING User Experiences [#HowTo]
by Ellie Martin
Create AMAZING User Experiences [#HowTo]
User experience is arguably the most important component of any software product. This statement can seem ...
The Future is Now: AI Solutions to Watch
by Pete Prestipino
The Future is Now: AI Solutions to Watch
Artificial Intelligence (AI) is poised to reshape how businesses (and humans) do everything - from the manner ...
MarTech Net Briefs from May 2018
by Peter Devereaux
MarTech Net Briefs from May 2018
Evolution of the Online Shopping Experience Omnichannel commerce platform Kibo released its annual 2018 ...
How Agile Can Supercharge Your Marketing Productivity
by Megan Totka
How Agile Can Supercharge Your Marketing Productivity
I first heard the term "agile marketing" a couple of years ago. At first, I thought it was just another ...
71 Percent of Your Shoppers Will Leave Your Website For This Reason
by Pete Prestipino
71 Percent of Your Shoppers Will Leave Your Website For This Reason
Most Internet retailers could rattle off a dozen (or more) reasons why an online shopper would abandon a ...
Collaborative Data Science for R Data Scientists
by Pete Prestipino
Collaborative Data Science for R Data Scientists
If you're like a majority of data scientists, R is the programming language and software environment you ...
Reader Spotlight: Ryan O'Connor & One Tribe Apparel
by Peter Devereaux
Reader Spotlight: Ryan O'Connor & One Tribe Apparel
It is easy to forget sometimes that Website Magazine isn't just a popular print and digital publication on ...
Product Backlog the Key to Scrum Success
by James Warner
Product Backlog the Key to Scrum Success
Agile is a software approach for software development that improves collaboration, results, and the quality ...
The Online & Offline Coupon Habits of Millennials
by Pete Prestipino
The Online & Offline Coupon Habits of Millennials
If you're confused about millennials, rest assured, you're not alone. They are saddled with student loan ...
Rethinking the Meeting: Practical Strategies to Explore
by Lilian Bories
Rethinking the Meeting: Practical Strategies to Explore
Meetings are a universal truth of the workplace. But not every meeting is worthwhile, and nearly all meetings ...
Data Prep for the Visually Inclined
by Kerry Calhoun
Data Prep for the Visually Inclined
Google introduced several new tools last week that will provide users with greater power and flexibility in ...
Evolution of the Data Ecosystem
by James Warner
Evolution of the Data Ecosystem
Moore's Law, Big Data and Now, the Trusted System Peter Sondergaard, Senior Vice President, Gartner once said ...
7 Epic Product Fails and the Valuable Lessons They Can Teach Your Business
by Katie Lundin
7 Epic Product Fails and the Valuable Lessons They Can Teach Your Business
Launching a new product is always risky. No matter how diligently you prepare, you can never guarantee ...
Don't Let Your Website Land You in Court: 4 Tips to Stay Legal
by Larry Alton
Don't Let Your Website Land You in Court: 4 Tips to Stay Legal
Half of having a successful website is producing wonderful content people can't get enough of. The other half ...
What Happens When Offline Brands Become Omnichannel?
by Pete Prestipino
What Happens When Offline Brands Become Omnichannel?
It's nearly impossible to go a whole day without hearing something about "omnichannel" and how it's the ...
Get Ready Now for the AR Future
by Pete Prestipino
Get Ready Now for the AR Future
Cloud communications platform Twilio has unveiled some interesting new capabilities that will enable ...
Decrease Cognitive and Memory Load to Increase Website Conversions
by Martin Greif
Decrease Cognitive and Memory Load to Increase Website Conversions
There's quite a bit of science behind how web visitors get to a page on your site. Search engine optimization ...
The Performance Marketing Renaissance
by Pete Prestipino
The Performance Marketing Renaissance
Affiliate marketing may not have the same appeal it once had, but it looks to be poised for somewhat of a ...
Does Your Logo Have Branding Goals in Mind?
by Lexie Lu
Does Your Logo Have Branding Goals in Mind?
Your brand identity defines your company and should be reflected in everything you do. Typically, consumers ...
Enhancing the Online Experience through Data Enrichment
by Roland Gossage
Enhancing the Online Experience through Data Enrichment
The modern consumer relies on a continually increasing amount of information when shopping for items online. ...
Net Briefs [April 2018]
by Peter Devereaux
Net Briefs [April 2018]
Highlights from around the Web as featured in Website Magazine's April 2018 edition: Digital Salaries The ...
Marketing in the Amazon Age
by Pete Prestipino
Marketing in the Amazon Age
Performance marketing agency Performics has released a marketing platform for the Amazon age. The solution, ...
Google Reiterates: No More Pop-Unders (or Overs) For You
by Pete Prestipino
Google Reiterates: No More Pop-Unders (or Overs) For You
Not that you're using pop-unders on your website, but if you were (maybe) thinking about it (perhaps because ...
The End of Traditional Bookkeeping?
by Wayne Penney
The End of Traditional Bookkeeping?
If there's one task that most enterprises would rather avoid it is that of managing the financial side of ...
Humanizing the Mobile Web Form
by Pete Prestipino
Humanizing the Mobile Web Form
Forms are the worst - particuarly on mobile devices. They are rarely intuitive and often feel cold and ...
The Best Way to Influence Mobile Success is Through Product Discovery
by Pete Prestipino
The Best Way to Influence Mobile Success is Through Product Discovery
Despite the growing demand to deliver an exceptional mobile experience, consumers are still struggling when ...
You Just Had a #MeToo Moment at Work. What Now?
by Deb Muller
You Just Had a #MeToo Moment at Work. What Now?
Despite all the conversation and media attention regarding #MeToo, it will take time to stop inappropriate ...
How to Bring Global B2B Website Strategy Into the 21st Century
by Craig Witt
How to Bring Global B2B Website Strategy Into the 21st Century
The global B2B marketer's website is not living up to its potential. Many strive to emulate B2C marketing ...
Let's Encrypt Issues Over 15,000 SSLs to PayPal Phishing Sites
by Pete Prestipino
Let's Encrypt Issues Over 15,000 SSLs to PayPal Phishing Sites
Having an SSL on your website is a wise decision as not only is it supposed to positively influence a brand's ...
Investing in AI for Product Discovery
by Pete Prestipino
Investing in AI for Product Discovery
Ecommerce product discovery and search platform Unbxd announced this week that it has raised $12.5 million in ...
A Payment Button That Could Change the Web
by Walter Fine
A Payment Button That Could Change the Web
Being able to accept credit and debit cards is an essential element to the success of digitally minded ...
Security First; SMBs Battle Back
by Jerry Patterson
Security First; SMBs Battle Back
Small businesses need to take security as seriously as enterprises of any other size. Without expertise in ...
Start Caring About the User Experience Now
by Lexie Lu
Start Caring About the User Experience Now
User experience is widely encompassing, involving everything from usability, accessibility and performance to ...
The End of Website Tagging As You Know It?
by Pete Prestipino
The End of Website Tagging As You Know It?
Web workers - marketers and designers in particular - could soon find themselves with more time to optimize ...
Mobile: The Future of Digital
by Peter Devereaux
Mobile: The Future of Digital
The role of mobile devices in the modern Web experience is undeniable. With the prolific rise in smartphone ...
Driving Review Volume Post-Service
by Pete Prestipino
Driving Review Volume Post-Service
Reviews have become vital to the digital experience for businesses; not only do they influence the customer ...
It's Time to Spring Clean Your Web Security Strategy
by Neill Feather
It's Time to Spring Clean Your Web Security Strategy
Spring cleaning doesn't only apply to the home. The seasonal tradition should also extend to your website ...
Omnichannel Communication for the Call Center
by Taylor Woodard
Omnichannel Communication for the Call Center
Omnichannel cloud contact center technology solution Bright Pattern has launched several pre-built ...
Channel Marketing Insights that Matter
by Pete Prestipino
Channel Marketing Insights that Matter
Despite social media's seeming importance to consumers (and certain brands), a new survey out from email ...
In Pursuit of Unified Omnichannel Fulfillment
by Peter Devereaux
In Pursuit of Unified Omnichannel Fulfillment
Cloud-based retail order management system (OMS) OrderDynamics announced an integration between its platform ...
Are You Prepared to Deal with the XSS Threat?
by Josh Mayfield
Are You Prepared to Deal with the XSS Threat?
Cross-site scripting (XSS) is a flaw in Web applications that allows attackers to insert their own client ...
Taptica Acquires Tremor Video's DSP for $50 Million
by Pete Prestipino
Taptica Acquires Tremor Video's DSP for $50 Million
Mobile advertising platform Taptica has announced the acquisition of Tremor Video's demand side platform ...
Creating & Changing Company Culture
by Simon Ensor
Creating & Changing Company Culture
Company culture is an oft-spoken subject affecting (among other things) company performance, client ...
Net News Roundup - November 6, 2018
by Peter Devereaux
Net News Roundup - November 6, 2018
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
Using Data to Personalize the Adaptive Journey
by David Harp
Using Data to Personalize the Adaptive Journey
What two things go great together? That's right - marketing automation and personalization! Personalization ...
Removing Website Distractions for Maximum Visitor Focus
by Larry Alton
Removing Website Distractions for Maximum Visitor Focus
As a Web designer, it's easy to fall victim to information overload. Every blog you visit and every person ...
QUICK HIT: The Death of Spreadsheets
by Peter Devereaux
QUICK HIT: The Death of Spreadsheets
Microsoft Excel is an excellent software tool with many practical uses but many consider the spreadsheet ...
Can Publishers Deliver Better Results?
by Pete Prestipino
Can Publishers Deliver Better Results?
Publishers are under increasing pressure to deliver high-quality inventory that is aligned with advertiser ...
Career Expert Provides Onboarding Tips
by Amberly Dressler
Career Expert Provides Onboarding Tips
Nerves can get the best of both new employees and their employers when someone has arrived for their first ...
Plotaverse Image Animation in Review
by Peter Devereaux
Plotaverse Image Animation in Review
Movement and motion captivate the animal brain, capturing attention on an instinctual level. While too much ...
Conversion, Persuasion & The Scarcity Principle
by Pete Prestipino
Conversion, Persuasion & The Scarcity Principle
Countdown timers are a powerful method to help Web professionals and Internet marketers (retailers/merchants, ...
How to Attract and Retain Great Employees
by Katie Lundin
How to Attract and Retain Great Employees
Small businesses face a common challenge. According to the 2018 Goldman Sachs 10,000 Small Businesses Summit ...
Ask Anything About: Cybersecurity
by Amberly Dressler
Ask Anything About: Cybersecurity
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
The Rise of Voice Interfaces & the Conversational Experience
by Pete Prestipino
The Rise of Voice Interfaces & the Conversational Experience
Voice interfaces are the newest (and trendiest) digital vehicle for information discovery and exchange and ...
4 Digital Strategies Every Digital Marketer Should Master In 2019
by Michael Reddy
4 Digital Strategies Every Digital Marketer Should Master In 2019
If you want to be successful in the business world, you know the consequences of sticking to one thing for ...
How to Set Up a Referral Marketing Program That Actually Works
by David Zheng
How to Set Up a Referral Marketing Program That Actually Works
82% of Americans say that they look to recommendations from friends and family first when making a purchase. ...
A Perfect Match; Payment Processing and Subscription Billing
by Pete Prestipino
A Perfect Match; Payment Processing and Subscription Billing
Ecommerce and subscription billing solution Avangate has announced the acquisition of online payment solution ...
Blockchain & the Trust Issue
by Lauren Ruef
Blockchain & the Trust Issue
Bitcoin, the alt-currency playground of venture capitalists and gritty investors, made a break into the ...
You Might Want to Wait on That Waitlist
by Pete Prestipino
You Might Want to Wait on That Waitlist
Researchers from the John Hopkins Carey Business School have determined that people don't like waiting in ...
User Experience: Why Words (really) Matter in UX
by Fergal McGovern
User Experience: Why Words (really) Matter in UX
There are thousands of words on your website. Are they helping or hurting your user experience (UX)? The ...
Keep them Separated: 5 Ways to Divide Your Work and Personal Worlds When You Work for Yourself
by Kevin Hertz
Keep them Separated: 5 Ways to Divide Your Work and Personal Worlds When You Work for Yourself
When working for yourself, how do you create a professional image but also strike a balance between your work ...
Mobile Matters: Marketing & Monetization [TOP 50]
by Peter Devereaux
Mobile Matters: Marketing & Monetization [TOP 50]
Mobile marketing is dominated by a handful of platforms and providers (no surprise there) including Google, ...
Navigating the Three Internets
by Ryan Kelly
Navigating the Three Internets
Facebook, Google, and 'Other' How Internet Fragmentation is Creating World Wide Pain for Marketers Potential ...
Four Hidden Navigation Examples You Have to See
by Peter Devereaux
Four Hidden Navigation Examples You Have to See
The demands on Web designers become greater and more intense by the day. As the trend toward minimalism gains ...
Big Data Intelligence Starter Pack
by Pete Prestipino
Big Data Intelligence Starter Pack
The amount of data flowing through and around modern enterprises is growing exponentially, but it can present ...
How Fashion-Forward Community Poshmark Raised $87 Million
by Pete Prestipino
How Fashion-Forward Community Poshmark Raised $87 Million
Poshmark, a social marketplace and community for fashionistas, recently announced $87.5 million in Series D ...
Optimizing the Replenishment Model
by Dawn March
Optimizing the Replenishment Model
Cloud-based commerce platform Kibo has announced the availability of enhanced personalization capabilities ...
Making Contact: Are You Maximizing Live Chat's Value to Your Site?
by Larry Alton
Making Contact: Are You Maximizing Live Chat's Value to Your Site?
When customers are looking for service and support, where do they go? In the past, for instant support, they ...
Overcoming the Personalization Gap with Machine Learning [A Q&A with Episerver]
by Peter Devereaux
Overcoming the Personalization Gap with Machine Learning [A Q&A with Episerver]
According to a recent survey and in-depth interviews of nearly 150 ecommerce executives, only 17 percent of ...
The Homepage Approach That Scores the Most Ideal Clients
by Kelly Campbell
The Homepage Approach That Scores the Most Ideal Clients
The typical professional services site leads with 'we.' What we do, who we are, or why we exist. As a ...
3 Steps for Improved Digital Marketing Performance
by Santi Pierini
3 Steps for Improved Digital Marketing Performance
In 2017, digital ad spend reached $209 billion worldwide. According to Magna Global online, mobile ad spend ...
Let Your Branding Goals Match Your Marketing Strategy
by Lexie Lu
Let Your Branding Goals Match Your Marketing Strategy
Branding and marketing are two distinctly different things, but they tie into each other in several ways. You ...
Pay Attention to Offline Marketing to Create Online Upsells
by Lexie Lu
Pay Attention to Offline Marketing to Create Online Upsells
Most companies pay attention to online marketing strategies but overlook some of the offline strategies that ...
County Government Meets the 21st Century
by Jim Panagas
County Government Meets the 21st Century
County government isn't something that most Americans spend a lot of time thinking about. But one ...
Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech
by Peter Devereaux
Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech
Customer experience is top of mind with today's brands but meeting the often lofty expecations is ...
The Investment in & Shift Toward Data-Driven Personalization
by Pete Prestipino
The Investment in & Shift Toward Data-Driven Personalization
There's simply no question about it - retailers are finally realizing that data-driven personalization is ...
How Marketing Teams Can Become Data Analysts
by Jeff Cheal
How Marketing Teams Can Become Data Analysts
Brands are finding data practices to become increasingly beneficial to their future growth and their bottom ...
The Risks of an Alexa & Cortana Courtship
by Amberly Dressler
The Risks of an Alexa & Cortana Courtship
Amazon and Microsoft have introduced their voice assistants and, well, they hit it off. In public displays of ...
Stat Watch: Is Big Data Still Big?
by Peter Devereaux
Stat Watch: Is Big Data Still Big?
Technology makes it possible to analyze large amounts of data, but how accessible is it to the average ...
What Color Says About Your Business
by Amanda Bowman
What Color Says About Your Business
Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of ...
Mariano's Jumps in the Digital Grocery Getter
by Thomas Levin
Mariano's Jumps in the Digital Grocery Getter
Web workers often think of ecommerce as the only form of "retail" but traditionally offline brands take ...
Yahoo is Really, Really Terrible
by Amberly Dressler
Yahoo is Really, Really Terrible
It only took four years, but Yahoo (now part of Oath) is now reporting all accounts that existed at the time ...
Cyberworry: Small Biz World Could Implode With Loss of Critical Data
by Pete Prestipino
Cyberworry: Small Biz World Could Implode With Loss of Critical Data
The Better Business Bureau has released a report that shows half of all small businesses could not stay ...
What Enterprises Can Learn from the Gig Economy
by Ralph Perdomo
What Enterprises Can Learn from the Gig Economy
The gig economy is radically transforming the workforce. Don't believe me? Most recently, Intuit, makers of ...
Semantic Web Optimization Made Easy with Rank Tracker
by Pete Prestipino
Semantic Web Optimization Made Easy with Rank Tracker
Make no mistake, keyword research continues to be essential to the success of search engine optimization ...
Mobile App Marketing for Increased Downloads: A Beginners Guide
by Nick Rojas
Mobile App Marketing for Increased Downloads: A Beginners Guide
A mobile app marketing strategy is vital to the success of your app. You've invested a lot of money ...
Net Briefs - March 2018 Edition
by Peter Devereaux
Net Briefs - March 2018 Edition
Website Magazine's 'Net Briefs highlight some of the most interesting developments for digital pro's. ...
The Skills Shortage a Major Recruiting Concern
by Pete Prestipino
The Skills Shortage a Major Recruiting Concern
Nearly seven in ten (69 percent) businesses indicate their greatest recruiting concern is the skills ...
Be Pushier to Engage & Retain
by Pete Prestipino
Be Pushier to Engage & Retain
Mobile has changed the digital experience but it has not diminished the importance of messaging and there are ...
Handling Dataset Inconsistencies and Enriching Workflows with Geospatial Info
by Dan Wakely
Handling Dataset Inconsistencies and Enriching Workflows with Geospatial Info
Combining diverse sets of data remains a big challenge because of the potential disparities in coverage, ...
Programmatic Starter Pack
by Pete Prestipino
Programmatic Starter Pack
Despite the numerous benefits (more precise targeting, greater reach and scale, cost efficiencies, real-time ...
Stand Up, Speak Up, Stop Apologizing: Advice for Women in the Workplace
by Amberly Dressler
Stand Up, Speak Up, Stop Apologizing: Advice for Women in the Workplace
Whether the conversation is about the gender pay gap, the lack of female representation in certain industries ...
So You Think You Know Mobile?
by Peter Devereaux
So You Think You Know Mobile?
Success with mobile demands mastery of many aspects of technology. Test your mobile readiness in this month's ...
Creating On-Brand Intelligent Experiences
by Pete Prestipino
Creating On-Brand Intelligent Experiences
Content platform Movable Ink has released several tools and integrations that should capture the attention of ...
Unleashing Total Business Optimization
by Tim Ash
Unleashing Total Business Optimization
Many online marketers conduct split tests and think they are running a real conversion rate optimization ...
Just Do It: Optimize for Voice & Mobile in 2018
by Seth Worby
Just Do It: Optimize for Voice & Mobile in 2018
The rise of the virtual assistant is upon us, and modern users are becoming ever more receptive to the boons ...
What Digital Executives should know about Web ADA Compliance
by Michael Reddy
What Digital Executives should know about Web ADA Compliance
If your business operates online, there are many pieces of legislation that you need to keep updated with to ...
A Quick Guide to Erasing Yourself from the 'Net
by Will Simonds
A Quick Guide to Erasing Yourself from the 'Net
Ever wanted to remove something from the internet? It could be an embarrassing photo, or a newspaper article ...
Christmas is Coming - How and Why Marketers Should Prep Now
by EJ McGowan
Christmas is Coming - How and Why Marketers Should Prep Now
Toy makers and retailers alike are already gearing up for the winter shopping season, and it's only July. ...
Business Processes That Kill Productivity
by Steve Johnson
Business Processes That Kill Productivity
In action movies, danger comes from bad or crazy people attacking you from the outside. But in real-life ...
The Best Tools to Manage and Use Data (Big & Small)
by Peter Devereaux
The Best Tools to Manage and Use Data (Big & Small)
What are the tools being used in big data and analytics initiatives today? Discover some of the most popular ...
Automating Fraud Prevention: Fighting the Good & Profitable Fight
by Pete Prestipino
Automating Fraud Prevention: Fighting the Good & Profitable Fight
Fraud is pervasive on the 'Net - and it is wreaking havoc on the reputation and profits of enterprises in all ...
Quiz Time: Digital Communities Changes & Challenges
by Peter Devereaux
Quiz Time: Digital Communities Changes & Challenges
What more could a marketer ask for than customers who answer prospects' questions and promote products or ...
Net News Roundup - October 31, 2018
by Peter Devereaux
Net News Roundup - October 31, 2018
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
Net News Roundup - November 11, 2018
by Peter Devereaux
Net News Roundup - November 11, 2018
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
Optimizing for the App Store & Beyond
by Pete Prestipino
Optimizing for the App Store & Beyond
Optimizing mobile applications ensures that these important digital assets can be discovered by potential ...
Scaling Brand Safety for Advertisers
by Sandy Hamilton
Scaling Brand Safety for Advertisers
While a lot of advertising fraud happens in the U.S., a significant amount happens outside of it as well and ...
Boost Your Contextual Relevancy with AudienceScience & Grapeshot
by Donna Meloni
Boost Your Contextual Relevancy with AudienceScience & Grapeshot
Advertisers and agencies using the AudienceScience programmatic platform will now be able to target web pages ...
Web Tech Watch (Week #37): Codekeeper, Sublime, ImageKit & More
by Peter Devereaux
Web Tech Watch (Week #37): Codekeeper, Sublime, ImageKit & More
Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of ...
Google's People Also Ask" Box In Focus"
by Pete Prestipino
Google's People Also Ask
Those digital professionals responsible for search engine optimization that monitor the results pages of ...
Chargeback Fraud: Accept the Good, Deny the Bad
by Pete Prestipino
Chargeback Fraud: Accept the Good, Deny the Bad
There are few things more unsettling to Internet retailers than the threat of fraud and chargebacks. When ...
QUICK HIT: HTTPS Adoption In Focus
by Peter Devereaux
QUICK HIT: HTTPS Adoption In Focus
Google announced some rather interesting data related to the rapid shift toward HTTPS adoption. As many Web ...
How to Make the Most of B2B Buyer Purchasing Power
by Peter Devereaux
How to Make the Most of B2B Buyer Purchasing Power
When customers interact with a brand on multiple channels, those customer tend to spend more. That rather ...
Why Humor Matters in the Breakroom and the Boardroom
by Amberly Dressler
Why Humor Matters in the Breakroom and the Boardroom
Think about the last time you listened to someone tell a story...would the story have been better received if ...
What You Missed Last Week (#23); Springbot, Tealium, Unacast & More
by Peter Devereaux
What You Missed Last Week (#23); Springbot, Tealium, Unacast & More
The Web moves fast, and if you don't stop and look around once in a while, you risk missing out on something ...
Performance Marketing for Shopify with Pepperjam
by Bryan Watts
Performance Marketing for Shopify with Pepperjam
Performance marketing is one of the most powerful ways to drive website visits and ecommerce sales - it's a ...
Session Replay Tech & Digital User Experience
by Peter Devereaux
Session Replay Tech & Digital User Experience
Not everyone is going to be a data scientist, but that doesn't mean you can't gain a deeper understanding of ...
5 Ways to Build a Cohesive Team
by Helen Cartwright
5 Ways to Build a Cohesive Team
Across industries, every organization will eventually need to compile teams to work on their most important ...
Persuading Prospects Before the Buy Button
by Martin Greif
Persuading Prospects Before the Buy Button
For many companies, conversion rate optimization occurs exclusively between a product detail page visit and ...
Automation Tools for Site Management
by Kayla Matthews
Automation Tools for Site Management
For businesses, nonprofits and other entities today, a well-maintained website is one of the most valuable ...
Adopt Header Bidding or Risk Progressive Decline in Inventory
by Pete Prestipino
Adopt Header Bidding or Risk Progressive Decline in Inventory
The pace of change in the digital advertising industry is phenomenally fast and it has left networks that ...
Business Process Management and the Journey to GDPR Compliance
by Mark Holenstein
Business Process Management and the Journey to GDPR Compliance
How Business Process Management Propels International Business Towards GDPR Compliance The General Data ...
Set It & Forget It Marketing Is Over
by Pete Prestipino
Set It & Forget It Marketing Is Over
To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics ...
Beyond Bitcoin: How Blockchain Tech Is Reshaping the World
by Heidi Yu
Beyond Bitcoin: How Blockchain Tech Is Reshaping the World
Blockchain technology has gained massive acclaim and hype over the last couple years. While the tech is ...
Top 50: Marketing Data & Data Enhancement
by Peter Devereaux
Top 50: Marketing Data & Data Enhancement
It can be easy to lose sight of what is most important to the success of a business - customers. Enterprises ...
SCARY: The Skills Required for Cybersecurity Have Changed
by Pete Prestipino
SCARY: The Skills Required for Cybersecurity Have Changed
Cyber-threats are a real and pervasive threat for enterprises, but what are they doing about it? Turns out, ...
Web Tech Watch - May 2018
by Peter Devereaux
Web Tech Watch - May 2018
Check out what has the digital community buzzing with Website Magazine's #WebTechWatch series, a monthly ...
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by Pete Prestipino
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by Peter Devereaux
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Website Magazine quizzed its readers on Google updates in the September 2017 issue. We promised a cheat sheet ...
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by Adam Ince
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by Peter Devereaux
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Mobile attribution and marketing analytics solution AppsFlyer has released a new version of its mobile fraud ...
Net Briefs: August 2017
by Peter Devereaux
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by Pete Prestipino
Performance Marketing for Streamers Comes to Twitch
Game streaming platform Twitch (an Amazon subsidiary) launched its affiliate program several months ago, ...
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by Pete Prestipino
Mobile-First Indexing Officially Arrives
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by Marcus Howling
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by Peter Devereaux
Thanks for the Pitch, But... [Commentary]
In any given month, Website Magazine receives hundreds, often thousands, of requests for coverage of business ...
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by Lexie Lu
What Users Want More Of From Your Site
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what ...
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by Pete Prestipino
Roadmap to 1 Million Visitors
There are two types of websites: those with huge amounts of traffic and those that tell others they have a ...
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by Pete Prestipino
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Offline enterprises have traditionally had an incredibly difficult time tracking the impact that their ...
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by Peter Devereaux
The 2017 Conversion Optimization Toolbox
Digital marketers' already very long list of responsibilities seems to grow by the day. As enterprises expend ...
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by Peter Devereaux
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by Pete Prestipino
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by Gemma Baker
Are Chatbots Overhyped?
AI and chatbots have become the biggest buzzwords in technology over the last few years. However, as massive ...
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by Andrew Gabel
Who is Managing Your SSH Keys?
When IT staff leave your organization, do they keep their administrative access? You better hope not. An SSH ...
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by Pete Prestipino
Marketing Automation in Action
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by Jonathan Joseph
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What messages is your brand sending to consumers when they visit your site? Are you telling them things about ...
10 Reasons Why Your Website Has a Low Conversion Rate
by Grace Lau
10 Reasons Why Your Website Has a Low Conversion Rate
It's the eternal question for website owners: why do I have a low conversion rate despite high traffic? On ...
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by Jessica Day
How to Use Structured Data to Increase Organic Traffic
61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing ...
3 Tips for Optimizing Online Forms to Generate Leads
by Chad Reid
3 Tips for Optimizing Online Forms to Generate Leads
Businesses use a variety of channels to build awareness and reach out to customers, but websites remain the ...
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by Michael Reddy
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Groceryshop debuted last year in Las Vegas, with more than 2,200 industry insiders attending the trade show. ...
Net News Roundup: October 29, 2018
by Peter Devereaux
Net News Roundup: October 29, 2018
See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful ...
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by Lexie Lu
What Users Want More Of From Your Site
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what ...
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by Lauren Ruef
What Will Jobs Look Like When Automation Takes Over?
Nearly every industry has an eye toward automation. Artificial Intelligence, robotic assistants, self-driving ...
Web Tech Watch [APRIL 2018]
by Peter Devereaux
Web Tech Watch [APRIL 2018]
Check out what has the digital community all abuzz with Website Magazine's #WebTechWatch series, a monthly ...
How Freelance Females Can Begin to Bridge the Gender Pay Gap
by Austin Muhs
How Freelance Females Can Begin to Bridge the Gender Pay Gap
Just about everyone is aware of the pay gap between men and women in the professional workplace. While this ...
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by Martin Greif
Playing the Long Conversion Game: What to Measure and Improve
Sometimes, life is simple for marketers. A dad needs a Halloween costume for his kid. The dad lands on a ...
Amazon Acquires Security Startup Sqrrl
by Pete Prestipino
Amazon Acquires Security Startup Sqrrl
Amazon Web Services has acquired Sqrrl, a cybersecurity start-up that has its origins in the U.S. National ...
Ask Anything About: GDPR
by Amberly Dressler
Ask Anything About: GDPR
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
Editor's Letter: Know What the Data Knows
by Pete Prestipino
Editor's Letter: Know What the Data Knows
Without having some way to organize the vast amount of data that often surrounds a business presence it can ...
2018 Data Pro Assessment
by Peter Devereaux
2018 Data Pro Assessment
Correctly answering hundreds of questions would only begin to adequately measure one's true competency as a ...
Stat Watch: Display & Programmatic Spend & Trends
by Peter Devereaux
Stat Watch: Display & Programmatic Spend & Trends
Fake news is a real problem for both advertisers and publishers as it is creating an unproductive environment ...
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by Amberly Dressler
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Marketers are not just getting used to the idea of automating tasks to focus on more creative and analytical ...
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by Amberly Dressler
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Common Sense: Rotate your SSH Keys After Employees Depart
by Pete Prestipino
Common Sense: Rotate your SSH Keys After Employees Depart
When most enterprises think of security exploits they envision sophisticated teams of hackers working to ...
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by Pete Prestipino
The Mobile Channel is Cyber Week Winner
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by Henrique Altador
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Enterprises selling technology products and technology services know exactly how challenging it can be to ...
Top 50: Popular Solutions for Community & Feedback Focused Companies
by Peter Devereaux
Top 50: Popular Solutions for Community & Feedback Focused Companies
Companies wanting to excel in the modern digital landscape have an obligation to engage their users; that, of ...
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by Amberly Dressler
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Stat Watch: The Digital Grab Bag Edition
by Peter Devereaux
Stat Watch: The Digital Grab Bag Edition
2017 was a great year to be an Internet professional. While it certainly had its ups and downs, Website ...
December 17' Net Briefs: Video, Venmo & VMware
by Peter Devereaux
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Facebook Makes Bank, Touts Power of Video On its Q3 2017 earnings call, Facebook reported advertising revenue ...
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by Pete Prestipino
Editor's Letter: Communication Activated
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by Martin Greif
CRO in Practice: Offering Financing to Increase Performance
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by Peter Devereaux
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Data is certainly an asset, but for some enterprises it could prove to be a liability. Test your knowledge ...
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by Dan Radak
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Even though the Bureau of Labor and Statistics claims that overall employee productivity has increased by ...
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by Peter Devereaux
How to Vote & Share Your Insights @WebMag.co
One of Website Magazine's core missions is to foster a community around the design, development, promotion ...
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by Peter Devereaux
Share Your Professional Insights & Experience
Thank you for your interest in contributing to Website Magazine. Contributing exclusive, vendor-neutral ...
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by Pete Prestipino
Getting to Why
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by Larry Alton
A Place To Land: Understanding Landing Page Structure
When users navigate to your landing page, how do you greet them? Do you include a sticky call-to-action (CTA) ...
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by Pete Prestipino
BI for B2B Sellers
Magento Commerce is bringing business intelligence (BI) to the ecommerce masses. The digital commerce ...
QUICK HIT: Meet the Big New Player in Mobile Payments
by Pete Prestipino
QUICK HIT: Meet the Big New Player in Mobile Payments
Adoption of mobile wallets by consumers remains quite low (with actual usage likely even lower) but that is ...
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by Pete Prestipino
Using Click Automations to Build a Better Marketing Funnel
Consumers' inboxes are incredibly noisy and cluttered. According to The Radicati Group, for example, the ...
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by Lucas McCarthy
Who Should Be an Entrepreneur?
:: A 26-Year-Old Serial Entrepreneur's Tips for Successful Startup CEOs :: Don't be a founder if you truly ...
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by Amberly Dressler
Funding for Personalization, Globalization Raises GDPR Question
Earlier this year, Reflektion CMO Kurt Heinemann told us that consumers do not expect much from on-site ...
After Jeopardy: Where is IBM Watson Today?
by Peter Devereaux
After Jeopardy: Where is IBM Watson Today?
Unlike Waldo, Watson is easy to spot among other artificial intelligence (AI) that may try to resemble its ...
5 Reasons to Say No to Stock Art
by Katie Lundin
5 Reasons to Say No to Stock Art
Your brand should be like a fingerprint - completely unique and associated with your business only. ...
5 Legal Headaches for Web Professionals
by Charong Chow
5 Legal Headaches for Web Professionals
Running a Web-based business has its own headaches without having to worry about what would happen if someone ...
SBOs Pass on Shark Tank
by Amberly Dressler
SBOs Pass on Shark Tank
How do you spend Friday night? If you're like 4.9 million people, you spend an hour (give or take) watching ...
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by Amberly Dressler
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If you think consumers have forgotten their smartphones make calls, you would be wrong - and investors are ...
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by Amberly Dressler
Create Your First Sample Usability Report
Those responsible for testing the usability of their websites might be excited to share the findings in a ...
Meet Violet, The AI-Based Virtual Cybersecurity Pro
by Pete Prestipino
Meet Violet, The AI-Based Virtual Cybersecurity Pro
Security teams are increasingly overwhelmed and often lack the resources to test and confirm if the ...
SAP Closes GDPR Gap with Gigya Buy
by Amberly Dressler
SAP Closes GDPR Gap with Gigya Buy
Customer data is both an asset and a liability. As the industry gets closer to General Data Protection ...
3 Examples of Wild Web Creativity
by Amberly Dressler
3 Examples of Wild Web Creativity
From reviewing landing pages for best practices to researching new companies, our editors visit a lot of ...
How to Get Away with Popups
by Pete Prestipino
How to Get Away with Popups
The use of pop-ups (as well as overlays, modals, and interstitials) is hotly debated among 'Net ...
Fast & Free Logo Makers You'll Love
by Peter Devereaux
Fast & Free Logo Makers You'll Love
The logo is the most essential part of making any brand recognizable. Hiring a professional designer to ...
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by Jason Erickson
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As the majority of organizations, regardless of industry, size, style, or location would unanimously agree, ...
Inside the Digital Ecosystem & Third-Party Threats to GDPR
by Pete Prestipino
Inside the Digital Ecosystem & Third-Party Threats to GDPR
Your company might be working hard (and smart, of course) to ensure it is in compliance with the upcoming ...
Bridging the Digital Gap with Shopify Shopcodes
by Henry Stockley
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It has been difficult for offline retailers to leverage the power of digital. Sure, QR codes were once ...
Using Outbrain's Extended Network to Reach Target Audiences at Scale
by Sal Branson
Using Outbrain's Extended Network to Reach Target Audiences at Scale
Content discovery platform Outbrain is introducing a new solution for its programmatic offering. The new ...
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by Pete Prestipino
You're Just Not Ready (Yet) for Cognitive Computing
Nearly two-thirds - 64 percent - of CMOs and sales leaders believe their industries will be ready to adopt ...
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by Peter Devereaux
Stat Watch: The Frenemies of Digitalization
Data can be an enterprise's best friend or its worst enemy. Being able to collect, analyze, and leverage ...
The First Law of (Website) Motion
by Pete Prestipino
The First Law of (Website) Motion
What does physics have to do with digital design? In a word, everything - at least when it comes to ...
Net Briefs: BOPIS, Budgets & Business
by Peter Devereaux
Net Briefs: BOPIS, Budgets & Business
Is BOPIS a Cure for Retailers' Woes? The Web continues to draw users away from brick-and-mortar stores, but ...
Survival of the Fittest: Reasons Public Relations Agencies are in Endangered
by Kate Lobel
Survival of the Fittest: Reasons Public Relations Agencies are in Endangered
Understanding the public relations industry's digital evolution is no longer an option, but rather a ...
Leverage Emotional Intelligence to Master the Millennial Mind
by Pete Prestipino
Leverage Emotional Intelligence to Master the Millennial Mind
It turns out that a high-level of emotional intelligence could greatly benefit ecommerce brands - ...
With Acquisition, Target Gets Closer to Same-Day Delivery Nationwide
by Amberly Dressler
With Acquisition, Target Gets Closer to Same-Day Delivery Nationwide
In 2018, consumers in more major cities in the U.S. will have access to same-day deliveries from Target.com ...
Google's War Against Popups Continues in All Its Self-Serving Glory
by Pete Prestipino
Google's War Against Popups Continues in All Its Self-Serving Glory
If you have not gotten the message yet, here it comes again, for what feels like the millionth time: don't ...
Quick Hit: Ruby Slides Off the Rails
by Amberly Dressler
Quick Hit: Ruby Slides Off the Rails
Nearly 5,000 people have contributed to Ruby on Rails, but the opensource software may not have the same ...
The Perfect Web Page Just Might Exist
by Amberly Dressler
The Perfect Web Page Just Might Exist
From layout and language to pictures and product selection, myriad elements impact a visitor's experience ...
Creative Ways to Get Media Coverage
by Amberly Dressler
Creative Ways to Get Media Coverage
Whether it's a feature story on your business, being included in an industry piece or providing insights on ...
The Right Color Choices for Your Website
by Larry Alton
The Right Color Choices for Your Website
When you're designing your first website, you'll probably consider things like the page layout, the copy, and ...
Beginner's Guide to Starting an Online Business
by Charles Dearing
Beginner's Guide to Starting an Online Business
Starting an online business is an alluring venture. The Internet connects approximately 3.5 billion people ...
Capitalize on nTLD Market Uncertainty
by Pete Prestipino
Capitalize on nTLD Market Uncertainty
There has only been a modest level of interest in the new top-level generic domains (nTLDs) over the past ...
Understand Different Conversion Types to Win More
by Martin Greif
Understand Different Conversion Types to Win More
When people think of conversions, they usually think of sales. And that's good - sales are good. Depending on ...
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by Peter Devereaux
Pre-Fill or Auto-Fill On Your Forms
Form design and development has been a rather hot button issue since the inception of the Web and for good ...
The Pros & Cons of Floating Labels
by Pete Prestipino
The Pros & Cons of Floating Labels
Did you ever encounter a form and think to yourself - "Wow, that is freakin' slick..." No? Perhaps it's just ...
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by Amberly Dressler
Keeping Employees & Yourself Motivated During Summer Months
It can be difficult to "adult" in the summertime, which means productivity could slip at companies whether ...
UX Trends to Look for in 2018
by Casey Tourangeau
UX Trends to Look for in 2018
When it comes to user experience (UX), creating a list of forward-looking trends presents a unique problem: ...
4 Ways to Crush It at Lead Generation
by Daniel Davidson
4 Ways to Crush It at Lead Generation
A website should consistently be generating more leads than the quarter before. If it's not, here's how to ...
The Next Frontier: Why Drone Delivery Will Happen First in Africa
by Sponsor
The Next Frontier: Why Drone Delivery Will Happen First in Africa
Here's something that you may not have thought of: Africa is the next frontier of product distribution. ...
Rules of Paying Yourself for the Startup Owner, Freelancer & Self-Employed
by Corey Bray
Rules of Paying Yourself for the Startup Owner, Freelancer & Self-Employed
Congratulations! If you are reading this, you are thinking about or have already made the leap into forming ...
Wireframes 101
by Sanket Doshi
Wireframes 101
Only designers know - through each process they establish and every step they take - how they actually get ...
Digital Journey Companies Combine
by Amberly Dressler
Digital Journey Companies Combine
Despite the call for omnichannel operations - where online customers have access to in-store inventory, where ...
Best Practices to Achieve Website Accessibility
by Lindsay Moore
Best Practices to Achieve Website Accessibility
In part one of this two-part series, the challenges of creating regulation under the Americans with ...
Conversions 101 for Multichannel Campaigns
by Martin Greif
Conversions 101 for Multichannel Campaigns
Sometimes a campaign is just a pay-per-click (PPC) ad leading to a form. Other times, it is something much, ...
Native or the 'Net? Why Not Both? Now that's Progressive!
by Pete Prestipino
Native or the 'Net? Why Not Both? Now that's Progressive!
When companies consider building a digital presence, they often waver between focusing on doing so ...
Quiz Time: All About Acronyms
by Peter Devereaux
Quiz Time: All About Acronyms
Acronyms are a dime a dozen in most industries, and tech is no different. With so many abbreviations for all ...
Stat Watch: Workplace Communication is Changing Fast
by Peter Devereaux
Stat Watch: Workplace Communication is Changing Fast
For all the talk of evolving workplace communication channels for mobile Millennials, it is Baby Boomers who ...
Top 50: Communication & Collaboration
by Peter Devereaux
Top 50: Communication & Collaboration
Emails, push notifications, social media alerts and instant message chimes - Web professionals are a ...
QUICK HIT: What's a MEAN Stack?
by Peter Devereaux
QUICK HIT: What's a MEAN Stack?
Several years ago LAMP stacks (Linux, Apache, MySQL and PHP) were all the rage among developers but the times ...
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by Amberly Dressler
Factors Impacting Employee Morale
From automation advancements to generation gaps, the workplace is evolving. It's a good practice to ...
5 Tips to Organically Double Your Website's Audience
by Derek Miller
5 Tips to Organically Double Your Website's Audience
Your website is how most customers get to know your brand. They can learn about your products, values and ...
Female Small Business Owners Better at Mitigating Risks [Data Shows]
by Amberly Dressler
Female Small Business Owners Better at Mitigating Risks [Data Shows]
From contract disputes to customer injuries, small businesses faced a number of incidents in 2016 - and, if ...
Making Website Imagery Count
by Andrew Yang
Making Website Imagery Count
Visual tastes are so sophisticated today that stale corporate imagery or overuse of stock photography can ...
Online Reputation Management as a Marketing Strategy
by Mary Arnold
Online Reputation Management as a Marketing Strategy
One of the most important tools for business branding and for countering negativity is acting on and ...
3 B2B-Specific Website Lead-Gen Tips
by Larry Alton
3 B2B-Specific Website Lead-Gen Tips
With all of the different touchpoints you now have with your audience, it can be easy to forget about your ...
Migrating to a New Site without Interruption
by Jim Panagas
Migrating to a New Site without Interruption
The sheer mention of "redesigning the website" puts people and organizations into a cold sweat. The doubting ...
Vendor View: Choosing a Technology Partner
by Amberly Dressler
Vendor View: Choosing a Technology Partner
Only 10 percent of companies currently describe themselves as fully digital - a finding that does not bode ...
Partner Perspective: Choosing a Technology Partner
by Amberly Dressler
Partner Perspective: Choosing a Technology Partner
Sifting through marketing material - landing pages, whitepapers, emails, case studies - to determine which ...
Stat Watch: Mobile's Impact on Brains & Business
by Peter Devereaux
Stat Watch: Mobile's Impact on Brains & Business
Mobile devices have changed the digital experience in ways most never considered. As far back as 2014, a ...
In Pursuit of Pizzazz: 5 Visual Tips to Boost Conversions
by Martin Greif
In Pursuit of Pizzazz: 5 Visual Tips to Boost Conversions
Images are easy to place in marketing collateral, so as a result, everyone within an enterprise has an ...
Another On-Demand Service Earns Its Wings
by Amberly Dressler
Another On-Demand Service Earns Its Wings
Uber is one of the most well-known examples of a startup disrupting an entire industry by solving customer ...
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by Amberly Dressler
Find and Install Complex Components
Creating a blog? How about an ecommerce site? ZURB, the creators of the Foundation front-end framework, has ...
M because Talking is Tough
by Amberly Dressler
M because Talking is Tough
We're all becoming creatures of convenience - and it's not quite clear yet whether artificial intelligence ...
Dealmaking in Tech Slows
by Amberly Dressler
Dealmaking in Tech Slows
It appears that dealmaking across technology, media and telecommunication (TMT) is on a downward slide. After ...
Come Together, Right Now! Tips for Fostering Collaboration in the Workplace.
by Amberly Dressler
Come Together, Right Now! Tips for Fostering Collaboration in the Workplace.
We're all smarter together. Each of us brings unique experience, perspective and skills to our workplaces, ...
UX 101
by Pete Prestipino
UX 101
Ask 10 digital designers what user experience (UX) means and you will hear as many different answers. For ...
Editor's Letter: The Experience Speaks for Itself
by Pete Prestipino
Editor's Letter: The Experience Speaks for Itself
Optimizing a customer's experience is a priority for digital enterprises and for good reason - online ...
A Lesson from Lean Thinking: Do Less to Get More Done
by Maja Majewski
A Lesson from Lean Thinking: Do Less to Get More Done
Think about the last time you answered an email while attending a meeting (we've all done it). Were you ...
The Sad, Sad State of Small Business
by Amberly Dressler
The Sad, Sad State of Small Business
It would be a short leap to assume that small business owners are the ones hiring a large portion of the 35 ...
Death to Excel; Long Live Pivot Tables!
by Kenton Purdy
Death to Excel; Long Live Pivot Tables!
Mobile attribution and data analytics company AppsFlyer has released a new reporting interface that should ...
#WebTechWatch: Bright, Dexter, PrimePush, Anchor & More
by Peter Devereaux
#WebTechWatch: Bright, Dexter, PrimePush, Anchor & More
Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of ...
Product Listing Integrity; a Q&A With Jenn Markey, VP of Marketing at 360pi
by Peter Devereaux
Product Listing Integrity; a Q&A With Jenn Markey, VP of Marketing at 360pi
It isn't hard to imagine how a poor user experience can negatively impact a company's bottom line; the ...
Data is the Fuel of the Future at Campaign Monitor
by Pete Prestipino
Data is the Fuel of the Future at Campaign Monitor
Marketers obviously want to take advantage of all the data that's available on their customers these days in ...
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by Alexis Robin
How Gen X Can Shine Amongst Boomers & Digital Natives
It's 9:30 a.m. and I'm sitting in The Palace of Fine Arts in San Francisco five rows back with 2000 ...
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by Amberly Dressler
This Too Shall PaaS? The Ins & Outs of Your Product as a Service.
Every product will turn into a service - a prevalent theme at last week's SAP Hybris Live: Digital Summit in ...
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by Amberly Dressler
So Why Are We So Terrified of Self-Driving Cars, Again?
In a world where consumers want control over everything - like real-time responses from brands on whatever ...
Stat Watch: Will AI Replace Us All?
by Amberly Dressler
Stat Watch: Will AI Replace Us All?
What will life look like in the next 10 years? Will we have self-driving cars, be replaced by "robots" at ...
Opportunity Knocks
by Pete Prestipino
Opportunity Knocks
There are few digital practices more complicated in both process and technology than that of programmatic ...
Digital Marketing Trends: How Performance Strategies Can Help Marketers Navigate Changes Ahead
by Jill Hara
Digital Marketing Trends: How Performance Strategies Can Help Marketers Navigate Changes Ahead
Gartner's Digital Marketing Conference is coming up in May, and this year's theme couldn't be more spot on: ...
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by Pete Prestipino
Live & Contextual Support In Focus
Tech support and support center service provider Support.com has released its new SeeSupport solution, a ...
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by Amberly Dressler
Co-Registration Marketing in Action
Co-registration for email marketing is not a new acquisition strategy, of course, but brands are typically ...
State of Tech through Tweets
by Amberly Dressler
State of Tech through Tweets
In just 140 characters, Twitter users have the potential to disrupt someone's day or deliver good news, ...
Expand Your Conversion Rate Optimization Skill Set
by Martin Greif
Expand Your Conversion Rate Optimization Skill Set
When people hear the term "conversion rate optimization" (or "CRO"), they usually process it as "testing ...
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by Amberly Dressler
4 Companies You Didn't Know Worked In Artificial Intelligence
Artificial intelligence (AI) and machine learning are hot topics starting 2017 - and for good reason. The ...
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by Pete Prestipino
Web Tech Watch: Mondly, Radar, Clara, Signbot and More
Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of ...
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by Amberly Dressler
The Case of Disappearing App Users
App installs can provide false hope to application developers. Sure, app installs indicate there was an ...
Source: Pay Attention to Changes in Verizon-Yahoo Deal
by Amberly Dressler
Source: Pay Attention to Changes in Verizon-Yahoo Deal
According to multiple sources, Verizon has been able to negotiate a price reduction on its Yahoo acquisition ...
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by Corey Bray
Is it Time to Update your LLC's Operating Agreement?
LLCs were originally formed in Wyoming in 1977 as a way to form companies that could be taxed like a ...
Sorry, but 2017 isn't going to be the year of AI Everything and 10 minute Domino's Pizza drone deliveries.
by Sponsor
Sorry, but 2017 isn't going to be the year of AI Everything and 10 minute Domino's Pizza drone deliveries.
Maybe it was only a matter of time. Maybe it's because of popular TV shows like Black Mirror and Westworld. ...
Clever Ways to Optimize the Web Experience for Conversion
by Amberly Dressler
Clever Ways to Optimize the Web Experience for Conversion
For those of us making a living on the Web, it would seem very few ways remain to truly optimize an online ...
Everyday Rituals of Top Tech Executives
by Amberly Dressler
Everyday Rituals of Top Tech Executives
What do you do every day? If you're billionaire Warren Buffett, you eat one of three breakfasts from ...
AI Adoption By Marketers is Limited
by Pete Prestipino
AI Adoption By Marketers is Limited
Artificial intelligence appears to be too complicated for today's digital marketers. AI marketing platform ...
Self-Employed Creatives: Thriving or Surviving? [Infographic]
by Amberly Dressler
Self-Employed Creatives: Thriving or Surviving? [Infographic]
Once just victims of circumstance (like the "Great Recession"), freelance creative professionals are now ...
Closing the Online-Offline Gap with Euclid Connect
by Pete Prestipino
Closing the Online-Offline Gap with Euclid Connect
Although consumers are increasingly turning to online purchases, more than 90 percent of smartphone owners ...
Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.
by Larry Alton
Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.
Your landing pages are a vital component of your marketing strategy and should make it easy for people to ...
The Big Payoff in User Onboarding Initiatives
by Pete Prestipino
The Big Payoff in User Onboarding Initiatives
Acquiring new users is challenging (and often expensive) so it only makes sense that enterprises should ...
PayPal Brings P2P Payments to Slack
by Pete Prestipino
PayPal Brings P2P Payments to Slack
PayPal today launched its first bot for users of team messaging app Slack. The bot lets people send ...
Hootsuite Grows Up with AdEspresso
by Pete Prestipino
Hootsuite Grows Up with AdEspresso
Popular social media marketing solution Hootsuite has acquired advertising technology startup AdEspresso. ...
Everyday Operations: Rest of the Best [Essential Tech Part 5]
by Amberly Dressler
Everyday Operations: Rest of the Best [Essential Tech Part 5]
Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate ...
Let's Talk Digital Loyalty
by Pete Prestipino
Let's Talk Digital Loyalty
Retaining customers is one of the most significant challenges for today's digital enterprises ...
Commentary: Can We Really Have It All?
by Amberly Dressler
Commentary: Can We Really Have It All?
:: Shutting Down the Hustle Brag :: It's not the first time the question has been asked - nor the last. As ...
Balanced Website Operations
by Amberly Dressler
Balanced Website Operations
Imagine telling someone 25 years ago that it's easier now to buy products, sign up for services and ...
Practical Strategies for Starting a Loyalty Program
by Peter Devereaux
Practical Strategies for Starting a Loyalty Program
On the Web, success looks like this - acquire customers, dazzle customers, and keep those customers returning ...
Master Guide to Loyalty Solutions
by Amberly Dressler
Master Guide to Loyalty Solutions
If you're considering launching - or updating - your loyalty program in the coming year, consider the ...
How Red Stag Changed Fulfillment Forever
by Sponsor
How Red Stag Changed Fulfillment Forever
Companies like yours have always had the need to store and move their product lines. Since the inception of ...
Recent Movers and Shakers: Wix and Flok, Oracle and Apiary
by Pete Prestipino
Recent Movers and Shakers: Wix and Flok, Oracle and Apiary
There was plenty of acquisition and investment activity last week to keep industry watchers busy. Let's take ...
How to Attract More Qualified Job Applicants Through Your Site
by Larry Alton
How to Attract More Qualified Job Applicants Through Your Site
The main purposes of your website are to increase brand awareness, attract new customers and earn more sales ...
Ghost Buttons' Impact on Conversions
by Marty Greif
Ghost Buttons' Impact on Conversions
There are very few things that can tank conversions the way misused ghost buttons can. For the unfamiliar, ...
Front-End Frameworks and Bootstrap Alternatives
by Peter Devereaux
Front-End Frameworks and Bootstrap Alternatives
Bootstrap took the Web by storm several years ago, as a whole generation of designers starting embracing the ...
GoDaddy Revokes SSL Certifications
by Pete Prestipino
GoDaddy Revokes SSL Certifications
There's been a big push for enterprises to implement SSL on their Web properties but it appears that at least ...
Why a Good Website Won’t Cut It Anymore
by John Surdakowski
Why a Good Website Won’t Cut It Anymore
Do you need to make some improvements to your business website, or is it good enough as it is? The answer to ...
Wix Gets Omnichannel with Square
by Peter Devereaux
Wix Gets Omnichannel with Square
Web design solution solution Wix announced this week that it has partnered with Square, enabling enterprises ...
Gartner: Every Organization Needs a Digital Platform Strategy
by Peter Devereaux
Gartner: Every Organization Needs a Digital Platform Strategy
To engage and manage business ecosystems, organizations are creating and integrating with a digital business ...
Net Briefs - January 2017
by Peter Devereaux
Net Briefs - January 2017
// Net Briefs // Chat on the SERPs Both Bing and Google are now providing consumers with an opportunity to ...
Tailoring Web Experiences Based on Context
by Pete Prestipino
Tailoring Web Experiences Based on Context
Content discovery platform Taboola is looking to improve the advertising it shows to consumers, announcing ...
Learning How to Sail My Ship
by Peter Devereaux
Learning How to Sail My Ship
By Peter Prestipino, Editor-In-Chief A Google doodle in honor of Louisa May Alcott's 184th birthday in late ...
Digital Business Planning
by Peter Devereaux
Digital Business Planning
A failure to plan, is a plan to fail. Conscious planning is an integral part of every successful enterprise. ...
5 Digital Marketing Habits to Ditch
by Ilana Plumer
5 Digital Marketing Habits to Ditch
"Change," the Greek philosopher Heraclitus once wrote, "is the only constant in life." More than 2,500 years ...
Stat Watch: How We Communicate at Work
by Peter Devereaux
Stat Watch: How We Communicate at Work
The manner in which many professionals speak to one another day to day is changing. Whether it's ...
Sample Personas to Optimize, Segment & Test
by Peter Devereaux
Sample Personas to Optimize, Segment & Test
There's a certain mystique around the concept of user personas, but there needn't be. Developing personas ...
Business Resources for Strategic Planning
by Peter Devereaux
Business Resources for Strategic Planning
Running a business demands careful oversight, and planning is an excellent way to removes any doubt about ...
Quiz Time! Workforce Woes & Wonders
by Peter Devereaux
Quiz Time! Workforce Woes & Wonders
It can be difficult for businesses to compete for top-tier talent with their many competitors offering ...
Web Pros' Favorite Online Courses
by Peter Devereaux
Web Pros' Favorite Online Courses
It's that time of the year when people start to reflect on where they've been and where they want to go, ...
5 Brands Nailing Digital Experience
by Peter Devereaux
5 Brands Nailing Digital Experience
With so many brands struggling on the user-experience front, it can be difficult to admit when their ...
Upping Your Delayed Conversions Game
by Martin Greif
Upping Your Delayed Conversions Game
:: By Martin Greif, SiteTuners :: There's a working model in the user experience (UX) field that states, ...
End-of-Year Document Roundup for Small Business Owners
by Peter Devereaux
End-of-Year Document Roundup for Small Business Owners
:: Corey Bray, LegalNature :: The end of 2016 is just around the corner, which means it is time for business ...
A Getting Started Guide for Using SSL
by Peter Devereaux
A Getting Started Guide for Using SSL
Even when Google indicated that that the presence of HTTPS would impact search position on its results ...
Changing the Future of Connectivity: How Pokémon & Augmented Reality are Bringing New Life to the Digital Experience
by Peter Devereaux
Changing the Future of Connectivity: How Pokémon & Augmented Reality are Bringing New Life to the Digital Experience
While many enterprises are desperately just trying to keep up with current demands from the always-on ...
Quiz Time! Understanding the App Explosion.
by Peter Devereaux
Quiz Time! Understanding the App Explosion.
How many apps do you have on your mobile phone? If you're like most modern consumers the number ranges ...
Website Magazine's 2017 Media Kit
by Peter Devereaux
Website Magazine's 2017 Media Kit
The 2017 version of the Download the Media Kit
Tomorrow's Artificial Intelligence Demands a Unified User Experience Today
by Greg Ng
Tomorrow's Artificial Intelligence Demands a Unified User Experience Today
If the first half of this decade centered on big data, 2016 has been the year of artificial intelligence ...
Cyber-Monday Business Prep
by Xuyen Bowles
Cyber-Monday Business Prep
Is your business busy prepping to grab a piece of the expected $3 billion in online sales that will generate ...
5 Things to Do When Your Company Gets Hacked
by Phil Phillips
5 Things to Do When Your Company Gets Hacked
It's a feeling that socks you right in the stomach, and just keeps pounding - you have been hit by a hacker. ...
QUICK HIT: The Web of Trust Crumbles
by Pete Prestipino
QUICK HIT: The Web of Trust Crumbles
If you have the Web of Trust (WoT) extension installed within your browser, consider removing it entirely. An ...
How A Business Can Survive & Then Thrive After an Economic Bubble Bursts
by Brian Toolan
How A Business Can Survive & Then Thrive After an Economic Bubble Bursts
:: By Brian Toolan, The Plan Collection :: Remember Pets.com in 2000? What about Lehman Brothers in 2008? ...
The Ins and Outs of Hiring: Employees or Contractors
by Corey Bray
The Ins and Outs of Hiring: Employees or Contractors
:: By Corey Bray, LegalNature :: An important step in growing your business is hiring the right people for ...
Editor's Letter - November 2016
by Peter Devereaux
Editor's Letter - November 2016
As most enterprise marketers can attest, success with social media requires a great deal of time, resources ...
Just How Big is AWS in the IaaS and PaaS Market?
by Pete Prestipino
Just How Big is AWS in the IaaS and PaaS Market?
Data from Synergy Research Group indicates that Amazon Web Services (AWS) is dominating the cloud computing ...
How to Manage Visual Assets for Better UX
by Peter Devereaux
How to Manage Visual Assets for Better UX
Can Using DAM Solutions Help Enterprises Develop an Optimized User Experience? Web workers are often unaware ...
5 Mistakes that New Business Owners Make
by Manas Kumar
5 Mistakes that New Business Owners Make
:: By Manas Kumar, Fusioo :: Starting a business is easy but keeping it alive and growing is not. Many ...
Optimizing Fears for Higher Website Conversions
by Peter Devereaux
Optimizing Fears for Higher Website Conversions
By Martin Greif, SiteTuners On a salad, you need to balance the amount of dressing you use. Too little, and ...
7 Negotiation Techniques That Will Get You Better Deals
by Nick Rojas
7 Negotiation Techniques That Will Get You Better Deals
Today's business world is all about negotiation. The subject of business discussion can be as small as ...
66% of Online Shoppers Have Made Recent Cross-Border Purchases
by Amberly Dressler
66% of Online Shoppers Have Made Recent Cross-Border Purchases
The Internet has afforded many populations with easy access to information on other parts of the world, and ...
The Key to Successful Personal Branding is a Thriving Website
by Larry Alton
The Key to Successful Personal Branding is a Thriving Website
:: By Larry Alton, @LarryAlton3 :: Every entrepreneur and Web professional knows just how important personal ...
Breaking: Third DDoS Attack Underway
by Amberly Dressler
Breaking: Third DDoS Attack Underway
:: Update: According to Dyn representatives, service has been restored as of 6:17 p.m EST, Friday. Latest ...
The Experience Business - From a Web of Pages to a Web of Experiences
by Kevin Lindsay
The Experience Business - From a Web of Pages to a Web of Experiences
We're in a major period of transition, as our Web of pages shifts to become a Web of experiences. The 'last ...
How Well Are You Connecting People With The Right Products?
by Julie Barile
How Well Are You Connecting People With The Right Products?
It seems like a simple, straightforward concept - a shopper types a search word or phrase into the search box ...
Cybersecurity & the Internet of Things: How Enterprises Can Reduce IoT Risks
by Vinod Subramanyam
Cybersecurity & the Internet of Things: How Enterprises Can Reduce IoT Risks
Imagine manufacturing machinery that orders supplies before they run out, without human intervention. Cars ...
Unknown Truths About Ratings and Reviews
by Peter Devereaux
Unknown Truths About Ratings and Reviews
Theresa O'Neil, PowerReviews Shoppers have come to rely on ratings and reviews when making purchasing ...
The Anti-Internet Marketing Plan
by Alex Weinbaum
The Anti-Internet Marketing Plan
You do everything right. From compelling calls to action and an optimized SEO strategy to publishing ...
Editor's Letter - October 2016
by Peter Devereaux
Editor's Letter - October 2016
Web professionals can be easily distracted. The industry uses terms like "experience"¬ù and ...
Practical Tips for Generating More Web Conversions
by Pete Prestipino
Practical Tips for Generating More Web Conversions
The ability of a website to turn browsers into buyers is essential for enterprise success today - without it, ...
Top 50: The 2016 Conversion Toolbox
by Peter Devereaux
Top 50: The 2016 Conversion Toolbox
Ask 100 individuals responsible for conversion optimization what they do and you will receive 100 different ...
Why Web Conventions Win: 3 Things Every Marketer Needs to Think About
by Peter Devereaux
Why Web Conventions Win: 3 Things Every Marketer Needs to Think About
By Martin Greif, EVP at SiteTuners There are some website owners that just don't care about conventions. Take ...
Big List of Conversion Optimization Links for #CROctober
by Peter Devereaux
Big List of Conversion Optimization Links for #CROctober
Interested in learning more about each of the scenarios mentioned in Website Magazine's feature story from ...
3 Creative Ways to Hire Seasonal Workers
by John Swanciger
3 Creative Ways to Hire Seasonal Workers
:: By John Swanciger, Manta :: Fall is underway and that means pumpkins, lattes and...seasonal hires? Fall ...
Surprise! Digital Maturity Lacking in Many Organizations
by Amberly Dressler
Surprise! Digital Maturity Lacking in Many Organizations
From CRM to WCM and every acronym in between, companies are struggling to integrate the disparate systems ...
$861,000 the Cost of Average Cyberattack
by Pete Prestipino
$861,000 the Cost of Average Cyberattack
Kaspersky Lab released research which indicates that a single cybersecurity incident costs large businesses, ...
Get By With a Little Help from Friends
by Pete Prestipino
Get By With a Little Help from Friends
If you're looking for an edge this holiday season, consider letting your existing buyers do the work for you. ...
A Payment Option with Purchasing Power
by Peter Devereaux
A Payment Option with Purchasing Power
At a certain point in the shopping/buying experience, regardless of how amazing and wonderful a retailers ...
Why Digital PR Means More to CMOs Today
by Kate Lobel
Why Digital PR Means More to CMOs Today
Many things have changed in the public relations (PR) industry in recent years. In fact, PR today looks ...
Zuckerberg's Pony in the Immigration Reform Race
by Amberly Dressler
Zuckerberg's Pony in the Immigration Reform Race
Most Americans agree that the immigration system in this country is broken but to what extent, how it should ...
Editor's Letter - September 2016
by Peter Devereaux
Editor's Letter - September 2016
:: Email Optimization and the Digital Experience:: There's been one constant and incredibly consistent ...
Goal-Oriented Cover Photos to Like
by Peter Devereaux
Goal-Oriented Cover Photos to Like
"We need a new Facebook cover photo." That's a statement in-house designers have likely heard a time or two ...
Great Lakes Get Early Stage Funding Help
by Amberly Dressler
Great Lakes Get Early Stage Funding Help
Startups in the U.S. raised nearly $60 billion in venture funding last year (National Venture Capital ...
Passport to Selling Internationally Online
by Amberly Dressler
Passport to Selling Internationally Online
There comes a time in every ecommerce company's life when it's time to talk about international sales. ...
Making Product Pages Persuasive with Kahneman's Principles
by Martin Greif
Making Product Pages Persuasive with Kahneman's Principles
:: By Martin Greif, EVP of SiteTuners :: If you're looking for ideas to prime your product pages for ...
Not So Fast: 5 Uses for Exit-Intent Popups
by Peter Devereaux
Not So Fast: 5 Uses for Exit-Intent Popups
Can popups be annoying? Yes. Can they negatively impact SEO? Yes on that too. Even so, the ability to capture ...
Preparing for Battle with DDoS Attacks
by Peter Devereaux
Preparing for Battle with DDoS Attacks
Avi Freedman, Co-Founder and CEO of Kentik No website manager wants to be the target of a Distributed Denial ...
Mistakes to Avoid When Starting an Online Business
by Corey Bray
Mistakes to Avoid When Starting an Online Business
:: How Can You Be in the Elite 10% of Online Businesses That Succeed? :: With flexible hours, the ability to ...
A Simple Guide to Decluttering Your Website
by Larry Alton
A Simple Guide to Decluttering Your Website
We've entered an age of Web design where principles of minimalism rule. However, many websites that were ...
How the World Pays for Products Online
by Peter Devereaux
How the World Pays for Products Online
When deciding whether to sell internationally a lot, there are a lot of considerations to be made - one of ...
Auction-Based CPM Campaigns Now at Pinterest
by Peter Devereaux
Auction-Based CPM Campaigns Now at Pinterest
Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The ...
Q&A: Image (Management) Is Everything on Today's Web
by Peter Devereaux
Q&A: Image (Management) Is Everything on Today's Web
Consumers have a certain level of expectation around how they experience websites today. Not only do they ...
A Complete Bot Product List
by Peter Devereaux
A Complete Bot Product List
The ability to automate, well, anything is a differentiator for both companies large and small. As an ...
Quiz Time! Conversions Are for Optimizers
by Peter Devereaux
Quiz Time! Conversions Are for Optimizers
Of all the possible metrics companies can track, conversions are by far the most important. Conversions ...
5 Ways to Create Frictionless Forms
by Larry Brangwyn
5 Ways to Create Frictionless Forms
Reassuring your customers that you can be trusted with their personal information is no easy feat. Whether ...
Every Website Tells a Story. What is Yours?
by Pete Peranzo
Every Website Tells a Story. What is Yours?
All of us interpret websites differently. Some of us look for functionality - pages should load fast and be ...
IRCE 2016 Roundup
by Peter Devereaux
IRCE 2016 Roundup
The ecommerce world descended upon Chicago in early June for IRCE, an annual conference and exhibition ...
5 Digital Purchasing Habits to Know
by Peter Devereaux
5 Digital Purchasing Habits to Know
By Allison Howen, Associate Editor When the original iPhone debuted nearly 10 years ago, it changed more than ...
Pokemon Go at Work: Is It Putting You and Your Company's IT Security At Risk?
by Harold Aguirre
Pokemon Go at Work: Is It Putting You and Your Company's IT Security At Risk?
:: By Harold Aguirre :: Gotta Catch Em All! That's the slogan for Pokemon Go; now the biggest mobile game in ...
Marketing Tips from the Presidential Race
by Peter Devereaux
Marketing Tips from the Presidential Race
With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this ...
Create Perfect Product Descriptions
by Amberly Dressler
Create Perfect Product Descriptions
Consumers have the retail world at their fingertips with a competitor's site always just a click away. ...
Choosing the Best Marketing Images
by Peter Devereaux
Choosing the Best Marketing Images
There's no denying the impact that visual content has on marketing campaigns, from a company's blog and ...
Buyable Pins Hit the Web
by Peter Devereaux
Buyable Pins Hit the Web
Ecommerce merchants have waited a long, long time (or so it feels) for Pinterest's buyable pins to come to ...
3 Creative Ways for Small Businesses to Hire Seasonal Workers
by John Swanciger
3 Creative Ways for Small Businesses to Hire Seasonal Workers
Summer is well underway and that means vacations, barbecues and ... seasonal hires? For many small business ...
6 Steps to Multilingual Success for Smaller Ambitious Businesses
by Robert Gorby
6 Steps to Multilingual Success for Smaller Ambitious Businesses
In today's world, consumers' radars for things that are not relevant, authentic or local are now finely ...
Verifying Employees for Enterprise Discount Programs
by Amberly Dressler
Verifying Employees for Enterprise Discount Programs
It's not uncommon for enterprises to offer an employee-discount program for recreational items like movie or ...
News Feed Optimization Strategies for Better Organic Reach
by Amberly Dressler
News Feed Optimization Strategies for Better Organic Reach
Facebook has delivered another blow to brands looking to organically reach their social media followers on ...
Startup Success: How to Choose a Business Partner
by Corey Bray
Startup Success: How to Choose a Business Partner
Almost one in three small businesses fail within their critical first two years and more than 50 percent will ...
Building Better Landing Pages for Better Lead Generation
by Amberly Dressler
Building Better Landing Pages for Better Lead Generation
Many prospective clients or customers don't land on a company's homepage when researching their products or ...
How to Motivate and Manage Web Teams
by Gareth Simpson
How to Motivate and Manage Web Teams
A website is only as good as the team behind it. So what can a manager do to boost morale and help team ...
Elements of RWD You Must Get Right
by Pete Peranzo
Elements of RWD You Must Get Right
A responsive Web design (RWD) is one that adapts itself seamlessly to varying screen sizes, without ...
Routing Calls the Right Way
by Pete Prestipino
Routing Calls the Right Way
If you're like most businesses today the phone is still a central part of sales, marketing and support ...
Recommendation Clicks Garner 123% Conversion Increase
by Amberly Dressler
Recommendation Clicks Garner 123% Conversion Increase
Product recommendations - people who liked this also liked this or you recently viewed - have been a go-to ...
Lead Generation: Making it Great Again!
by Pete Prestipino
Lead Generation: Making it Great Again!
New customers and clients are what keep business moving forward and thriving. In many ways, it is what will ...
Give Credit Where Credit is Due: New Attribution Models to Explore
by Peter Devereaux
Give Credit Where Credit is Due: New Attribution Models to Explore
By Amberly Dressler, Managing Editor Web professionals only have to think about their own online behavior to ...
How Far Along Are You in the Hierarchy of Conversion Tools?
by Peter Devereaux
How Far Along Are You in the Hierarchy of Conversion Tools?
By Martin Greif, EVP of SiteTuners Some digital marketers believe that the sooner you can get to testing, the ...
Editor's Letter: How Today's Buyers Vote"
by Peter Devereaux
Editor's Letter: How Today's Buyers Vote
Love him or loathe him - for many there is no in between - Donald Trump provides clues for enterprises about ...
Personalization Tech for the Rest of Us
by Peter Devereaux
Personalization Tech for the Rest of Us
Personalization is a trend that is not going away any time soon. In fact, data from MyBuys reveals that 53 ...
Typography's Role in Branding
by Amberly Dressler
Typography's Role in Branding
The average website visitor is likely very unaware of how much typography (fonts, line spacing and other ...
IT, Integrations & Intricacy
by Peter Devereaux
IT, Integrations & Intricacy
By Amberly Dressler, Managing Editor Nearly three-quarters of organizations do not have enough resources or ...
BIG LIST of Lead Generation Metrics
by Pete Prestipino
BIG LIST of Lead Generation Metrics
There are many ways to measure success on the Web, but those involved in the practice of lead generation have ...
Lead Scoring: A Few Things to Know
by Peter Devereaux
Lead Scoring: A Few Things to Know
Why waste time on leads that are unlikely to convert to a sale (much less a long time customer)? A better ...
3 Tools to Find Your Broken Links
by Peter Devereaux
3 Tools to Find Your Broken Links
Search engine optimization (SEO) is a never-ending task for successful Web professionals. One task on the ...
How to Choose Logo Colors
by Amberly Dressler
How to Choose Logo Colors
99designs knows a thing or two about designing logos. It's not only the most-requested design project on its ...
Pay Up! Understanding Attribution Models.
by Peter Devereaux
Pay Up! Understanding Attribution Models.
Advertisers and affiliates can get a little heated when the conversation of attribution models gets brought ...
Better Form Autocompletion with Algolia
by Peter Devereaux
Better Form Autocompletion with Algolia
There are several tactics that can be employed to ensure that users filling out forms actually go through ...
Lead Magnets: How the Insiders Generate Massive Conversion Rates on Their Newsletters
by Andrew Wise
Lead Magnets: How the Insiders Generate Massive Conversion Rates on Their Newsletters
At any given time on any given day, a blogger has at least 10 things on his or her mind. First, they must ...
How to Create a Minimal Viable Team (MVT)
by Alexis Robin
How to Create a Minimal Viable Team (MVT)
If you've spent any time in the Silicon Valley over the last 10 years, MVP means more to you than most ...
Startup Documents: The Business of Business
by Corey Bray
Startup Documents: The Business of Business
Congratulations! You've officially launched your company and have all of your basic business documents in ...
What is Wrong with Your Site?
by Jacob Abraham
What is Wrong with Your Site?
There are so many articles and tutorials available online on website audits. These articles contain ...
97 Percent of Top Websites Lack Bot Protection
by Peter Devereaux
97 Percent of Top Websites Lack Bot Protection
Bots are everywhere these digital days - and they aren't always used for good. An enterprise's competitors, ...
Do SMB's Really Need a Website?
by Pete Prestipino
Do SMB's Really Need a Website?
It's hard to deny the role that the Web plays in the success of enterprises today, but you may be completely ...
Replatforming to Future Proof Your Website
by Cat Millar
Replatforming to Future Proof Your Website
Why do companies, and more specifically retailers, replatform? There are some very good reasons why many ...
Remain Secure and Compliant Under EU Data Protection Regulations
by Pete Prestipino
Remain Secure and Compliant Under EU Data Protection Regulations
Ensuring data remains secure and compliant under existing data protection regulations is becoming increasing ...
Back Up Your Website! Do Not Leave It to Your Host.
by Harry McPherson
Back Up Your Website! Do Not Leave It to Your Host.
In case you woke up tomorrow and found that your Web host had inadvertently deleted your website, you would ...
Preparing for The Third Wave
by Peter Devereaux
Preparing for The Third Wave
By Peter Prestipino, Editor-In-Chief My first exposure to the Web, like many millions of others, came thanks ...
Summer Slim Down: Best Practices for Shedding Unwanted Contacts
by Peter Devereaux
Summer Slim Down: Best Practices for Shedding Unwanted Contacts
By EJ McGowan, General Manager of Campaigner With summer comes beach season, a time when many warm-weather ...
Moving a Website to a New Host
by Robert Wright
Moving a Website to a New Host
Problems with hosted websites often lead site owners to wonder how difficult it is to change Web hosts. Their ...
10 Steps to Help Kids Jumpstart a Tech Career This Summer
by Richard Wang
10 Steps to Help Kids Jumpstart a Tech Career This Summer
:: By Richard Wang, Coding Dojo :: School is (or almost is) out for summer! And while most kids are gearing ...
Retaining Millennials in the Enterprise
by Peter Devereaux
Retaining Millennials in the Enterprise
By Allison Howen, Associate Editor The only thing more difficult than finding an employee with an outstanding ...
Is Your Programmatic Exchange Certified Against Fraud?
by Peter Devereaux
Is Your Programmatic Exchange Certified Against Fraud?
Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group ...
Help! How Do I Lead and Motivate a Remote Start-up Team?
by Alexis Robin
Help! How Do I Lead and Motivate a Remote Start-up Team?
So you founded a start-up and now you want to tap into some of that digital nomad talent that is roaming the ...
5 Tips for Marketing When Cash is Tight
by Larry Alton
5 Tips for Marketing When Cash is Tight
For small businesses - especially those in the beginning stages of growth - cash flow and access to capital ...
Programmatic Drives Low Quality Impressions
by Pete Prestipino
Programmatic Drives Low Quality Impressions
Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools, but is there a ...
Multitasking Efficiency with Wrike Requests
by Pete Prestipino
Multitasking Efficiency with Wrike Requests
Experts seem to agree that when you multitask, the quality of the work you're doing goes down (in some cases, ...
Going Multilingual: How To Translate A Website
by Martin Woods
Going Multilingual: How To Translate A Website
If you have an English language website and want to make it multilingual, where do you start? There are many ...
Keeping the DDoSers At Bay
by Robert Hamilton
Keeping the DDoSers At Bay
You've probably heard about distributed denial of service (DDoS) attacks, or maybe you've even been hit by ...
5 Reasons To Attend International Ecommerce Day 2016
by Sponsor
5 Reasons To Attend International Ecommerce Day 2016
There is a big issue ecommerce companies face nowadays. The ecommerce market is highly competitive, and the ...
100+ Clickable Calls-to-Action
by Amberly Dressler
100+ Clickable Calls-to-Action
Calls-to-action (CTA) are a necessity across marketing channels, but getting the "right" one is a combination ...
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by Peter Devereaux
Picking a Side: ERP WARS
By Amberly Dressler, Managing Editor Of all the applications and platforms catered toward business operations ...
As Employee Confidence Rises, What's the Future of Work?
by Peter Devereaux
As Employee Confidence Rises, What's the Future of Work?
By Peter Prestipino, Editor-In-Chief It certainly doesn't take a visionary to see how dramatically different ...
Using Mobile Loyalty to Woo Millennials
by Danielle Brown
Using Mobile Loyalty to Woo Millennials
In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor ...
How Top Sites Structure their URLs
by Pete Prestipino
How Top Sites Structure their URLs
Does the format of your URL really impact where a site ranks on the search engine result pages? While ...
How to Gain Customer Insights in Digital Marketing
by Girish Jashnani
How to Gain Customer Insights in Digital Marketing
Digital marketing does not focus on selling products but rather on bringing to light a solution that address ...
Writing An Article: A Formula to Follow
by Amberly Dressler
Writing An Article: A Formula to Follow
The need to develop content to satisfy both end-users and the search engines has made writers out of ...
QUICK HIT: Referral Marketing Is Where It's At For Consumers
by Pete Prestipino
QUICK HIT: Referral Marketing Is Where It's At For Consumers
Consumers are apparently more open to making referrals for products and services than you might think. ...
Where Should You Start with Web Personalization?
by Corbin Murakami
Where Should You Start with Web Personalization?
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers ...
The 3 P's of Crowdfunding Campaign Success
by Peter Devereaux
The 3 P's of Crowdfunding Campaign Success
Show me an entrepreneur with a big idea, and I'll show you someone who has considered crowdfunding. The ...
Optimization for Amazon
by Peter Devereaux
Optimization for Amazon
There's no denying Amazon's influence on the Web and in the ecommerce space in particular. It's such a ...
Is the Homepage Dead? 3 Reasons Not to Ignore It.
by Tom Wilde
Is the Homepage Dead? 3 Reasons Not to Ignore It.
The homepage was once a valued, integral website asset - the gateway to a company's brand and a driver of ...
Checklist for Optimizing Your Website for Mobile Users
by Pete Peranzo
Checklist for Optimizing Your Website for Mobile Users
Mobile is now the norm. The number of people relying on their mobile devices to get them through the day -- ...
Experts Speak: Why I Love My ERP
by Peter Devereaux
Experts Speak: Why I Love My ERP
When deciding which software to implement for a specific business purpose, there is often more marketing hype ...
Turn Your Smartphone into a SMB Phone System
by Allison Howen
Turn Your Smartphone into a SMB Phone System
A new mobile app is helping small businesses (SMBs) set up a business phone system. The Voxox Cloud Phone ...
6 Key Areas of a Comprehensive Website Audit
by Peter Devereaux
6 Key Areas of a Comprehensive Website Audit
By Solomon Thimothy, Clickx & OneIMS Let's face it. If you have a website, chances are you've done some ...
5 Ways to Show Off Your Brand Onsite (and Why You Need To)
by Larry Alton
5 Ways to Show Off Your Brand Onsite (and Why You Need To)
Your brand is your company, concentrated to a viable and recognizable essence. Your website is a medium for ...
The Future is Predictive for Marketing Automation
by Pete Prestipino
The Future is Predictive for Marketing Automation
Predictive sales and marketing platform Infer has released a behavioral modeling solution for the Oracle ...
QUICK HIT: The .TECH TLD Hits 100K
by Pete Prestipino
QUICK HIT: The .TECH TLD Hits 100K
New generic top-level domain extension .TECH reached the 100,000 registration mark this week. Radix Registry, ...
Installment Payments Come to the Web with Splitit
by Pete Prestipino
Installment Payments Come to the Web with Splitit
Would consumers buy more, or buy more often, if online merchants offered alternative models for payments? ...
Seconds Count: All About Web Performance
by Matt Young
Seconds Count: All About Web Performance
Top websites across multiple industries are failing user expectations, Radware found in its latest report, ...
Double the Revenue, Double the Fun for Optimove
by Amberly Dressler
Double the Revenue, Double the Fun for Optimove
When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, ...
Does Third-Party Data Know Who You Really Are? Not Really.
by David Allison
Does Third-Party Data Know Who You Really Are? Not Really.
A lot is discussed about personalization, but how accurate is the information being used to market to ...
Don't Steal those Marketing Images! And Other Photo Insights.
by Peter Devereaux
Don't Steal those Marketing Images! And Other Photo Insights.
With the vast majority of brands creating content on the Web, there's never been more of a demand for images ...
Is Your Website a True Reflection of Your Brand Identity?
by Peter Devereaux
Is Your Website a True Reflection of Your Brand Identity?
Some companies may assume that their brand identity is a projection of what they are to their consumers and ...
Blending the Best of Digital and Print
by Pete Prestipino
Blending the Best of Digital and Print
U.S.-based grocer Lowes Foods and digital solution provider Unata are releasing a personalized omnichannel ...
Replaced By a Robot Wizard
by Pete Prestipino
Replaced By a Robot Wizard
Turns out the robots may actually replace you sooner than you think. Global consulting firm Accenture has ...
Sell on eBay? Deliver Goods with eBay-Branded Packaging
by Pete Prestipino
Sell on eBay? Deliver Goods with eBay-Branded Packaging
Ebay is taking a page from the Amazon playbook and introducing its own branded supplies store. Ebay sellers ...
Landing Page Checklist (and Solutions) for Every Digital Experience
by Peter Devereaux
Landing Page Checklist (and Solutions) for Every Digital Experience
There's quite a bit of misunderstanding about what a landing page is because they take on so many different ...
How Home Automation is Changing the Way We Live
by Pete Peranzo
How Home Automation is Changing the Way We Live
"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke We are living in ...
Digital Marketing: How to Proceed with Caution if You're a Small Business
by Tom Tate
Digital Marketing: How to Proceed with Caution if You're a Small Business
As reported in 2015, business owners said "yes" to digital. Not only did owners realize the importance of ...
Getting Started with #Slack
by Peter Devereaux
Getting Started with #Slack
By Allison Howen, Associate Editor Every so often, a startup comes around that takes the world by storm. Most ...
Small Business Speaks: Candidates & Concerns in the 2016 Presidential Election
by Peter Devereaux
Small Business Speaks: Candidates & Concerns in the 2016 Presidential Election
By Amberly Dressler, Managing Editor Small businesses play a big role in the U.S. economy - accounting for 54 ...
Collect with Caution: IoT and the Personalization of Everything
by Peter Devereaux
Collect with Caution: IoT and the Personalization of Everything
By Amberly Dressler, Managing Editor Internet retailers have just scratched the surface of what's possible ...
Net Briefs - April 2016
by Peter Devereaux
Net Briefs - April 2016
The Power of eBay New data from TrueShip is shedding light on just how successful the 20-year-old eBay ...
4 Brand Approaches to #AprilFools
by Allison Howen
4 Brand Approaches to #AprilFools
Nobody can be trusted on April Fools' Day, not even your favorite brand. With everyone from Google to Hulu ...
Are YOU Built for CRO? Personality Traits of Top Optimizers
by Peter Devereaux
Are YOU Built for CRO? Personality Traits of Top Optimizers
By Tim Ash, CEO of SiteTuners Are you the right person to drive conversion growth at your company? Internet ...
Do Reviews Drive In-Store Activity?
by Pete Prestipino
Do Reviews Drive In-Store Activity?
A new report out from Collective Bias addresses the role that reviews have on the shopping experience and it ...
4 Tasks Every Small Business Owner Can Automate
by John Swanciger
4 Tasks Every Small Business Owner Can Automate
For small business owners, to-do lists are never-ending. With all the responsibilities involved in running a ...
Top 10 Push Notification Platforms
by Chirag Leuva
Top 10 Push Notification Platforms
Developing an impressive app is one thing but engaging your audience requires even more strategizing and ...
What React Native Means for CTOs
by Paul Francis
What React Native Means for CTOs
As anyone who has led a development project can tell you, there are dozens, if not hundreds, of ap-proaches ...
Put Your Website to the Test
by Allison Howen
Put Your Website to the Test
Digital marketing specialist Clickx has unveiled a new website performance tool called the Clickx Grader. ...
What are the Benefits of Using a Tag Manager?
by Maciej Zawadziński
What are the Benefits of Using a Tag Manager?
They say you can't please all of the people all of the time, but a tag manager will go a long way toward ...
Why Do Employees Resist Change?
by Peter Devereaux
Why Do Employees Resist Change?
"The secret of change is to focus all of your energy not on fighting the old, but on building the new." ...
Solving the Data Gap with BusinessCoder
by Pete Prestipino
Solving the Data Gap with BusinessCoder
Global data powerhouse Melissa Data introduced its BusinessCoder cloud service, which aims to solve the often ...
We're Not With Them...Learn How to Disavow
by Peter Devereaux
We're Not With Them...Learn How to Disavow
The phrase "guilty by association" rings very true in search engine optimization (SEO). Who a company links ...
Understanding The Sources Of Chargebacks
by Peter Devereaux
Understanding The Sources Of Chargebacks
Statistics show most merchants assume chargebacks are simply a cost of doing business. Nearly half of all ...
Quick Start Guide to AMP
by Peter Devereaux
Quick Start Guide to AMP
Google's Accelerated Mobile Pages (AMP) initiative has taken the digital world by storm. And Web ...
The Ins & Outs of Choosing Effective Photography for Your Audience
by Nuno Silva
The Ins & Outs of Choosing Effective Photography for Your Audience
With the proliferation of social media, audiences are becoming much more attuned to photography used in ...
Three Steps to Perfecting Product Discovery
by Troy Winskowicz
Three Steps to Perfecting Product Discovery
Shoppers come to ecommerce sites with specific goals in mind. Whether that goal is to find a suit for an ...
3 Warning Signs Your Website Annoys Users
by Maxim Emelianov
3 Warning Signs Your Website Annoys Users
What truly matters in the realm of Web success is whether or not your site is usable - and to what degree. ...
The Marketing Impact of a Fast Website
by Veronika Minovska
The Marketing Impact of a Fast Website
The Internet is a major marketing medium and a company's website is at the center of all that acquisition and ...
The Brand Danger in Subscription Services
by Pete Prestipino
The Brand Danger in Subscription Services
It has happened to most of us at one time or another - we sign up for monthly service (a subscription or a ...
Is the Wrong Metric Misleading Your Marketing?
by Glenn Pingul
Is the Wrong Metric Misleading Your Marketing?
When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance ...
Pros & Cons of High-Fidelity Wireframes
by Chirag Leuva
Pros & Cons of High-Fidelity Wireframes
Wireframes are used to transform an idea into a visual representation of a proposed user interface without ...
Are Marketing Budgets in a Free for All?
by Amberly Dressler
Are Marketing Budgets in a Free for All?
Despite tremendous advancements in both standalone analytics solutions as well as those offered through ...
Long List of Website Elements Preventing Purchases
by Peter Devereaux
Long List of Website Elements Preventing Purchases
There are many reasons why a website visitor may not convert - from unclear copy and poor navigation to ...
Generation Z: Making an Organizational Shift In an Already Competitive Talent Market
by Amber Hyatt
Generation Z: Making an Organizational Shift In an Already Competitive Talent Market
Sixty million strong, Generation Z (born after 1995) is a demographic that is growing rapidly. Soon enough, ...
Built to Impress: How to Create & Deliver a Flawless PowerPoint Presentation
by Peter Devereaux
Built to Impress: How to Create & Deliver a Flawless PowerPoint Presentation
:: Mike Chandler, PowerPointSliders :: Delivering powerful and truly effective PowerPoint presentations is ...
Get Boxed: 4 Subscription Services to Emulate
by Li Huan
Get Boxed: 4 Subscription Services to Emulate
Good things tend to come in small packages - one of the many reasons that subscription boxes are so ...
Editor's Letter - March 2016
by Peter Devereaux
Editor's Letter - March 2016
Despite popular belief, the advertising industry is, in fact, not broken. Need proof? Digital advertising ...
Creepy vs. Cool & Other Personalization Mistakes
by Peter Devereaux
Creepy vs. Cool & Other Personalization Mistakes
By Amberly Dressler, Managing Editor Today's retailers have access to powerful platforms that can track, ...
Top 50: Marketing Automation
by Peter Devereaux
Top 50: Marketing Automation
Forged in the age of the digital experience and the product evolution of customer relationship management ...
Networks & Biometrics: Death of the Password
by Peter Devereaux
Networks & Biometrics: Death of the Password
By Amberly Dressler, Managing Editor The benefits of offering social media login, also known as social ...
Structured Data Simplified
by Peter Devereaux
Structured Data Simplified
If you're like most Web professionals, your eyes gloss over at the mere thought of "schema" and rich ...
#
by Peter Devereaux
#
By Peter Prestipino, Editor-In-Chief In his popular book "Outliers," author Malcolm Gladwell says that it ...
Quick Hit: How Programmatic Works
by Amberly Dressler
Quick Hit: How Programmatic Works
While often talked about in today's digital advertising ecosystem, programmatic isn't always understood. ...
Keep Employees Engaged (A Big List of Ideas)
by Peter Devereaux
Keep Employees Engaged (A Big List of Ideas)
Employee turnover is estimated to reach 25 percent by 2018 according to HR research group Hay Group Atrium. ...
Strength Through Integration with MindJet's MindManager Enterprise
by Pete Prestipino
Strength Through Integration with MindJet's MindManager Enterprise
To develop the best possible product in years past, you could build it or you could buy it. Today, it seems, ...
Marketing Automation Primer
by Peter Devereaux
Marketing Automation Primer
Have you heard about marketing automation but don't know the first thing about it or the benefits using such ...
Shopify to Maropost and Back Again
by Pete Prestipino
Shopify to Maropost and Back Again
Digital marketing platform Maropost announced an integration with ecommerce solution Shopify, which will ...
Want to Be the Best in Your Niche?
by William Sarto
Want to Be the Best in Your Niche?
The online market is fierce; there are too many competing businesses with good products and solid services ...
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