Local.com Integrates Jivox

Pete Prestipino
by Pete Prestipino 20 Nov, 2008
Local.com Integrates Jivox

Local search network Local.com announced that they will begin integrating local video ads in their website courtesy of an agreement with Jivox.

The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately selling video ad units to its growing base of direct Local.com advertisers.

This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small- and medium-sized businesses and $1.5 billion in revenues by 2012.

Website Magazine has covered Local.com as well as Jivox in the past quite a bit. This is an important announcement for those already utilizing Local.com's ad network as well as those looking into advertising a local business on a local level.
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.