Coupons.com has launched a couple of new products for consumers, as well as new earning opportunities for publishers.
The Online Savings Center (while not a new concept) offers consumers coupons for online purchases. The Daily Deal features coupons that are good for a limited time and include discounts targeted at local consumers. Both are now available to publishers to post on their own sites or network of sites through Coupon.com's partner program, Brandcaster.
Coupons.com looks to capitalize on the rapidly growing trend of online couponing, particularly local online coupons. These have been made very popular by Groupon, a pioneer in the online local coupon industry that has seen wild success offering deep discounts to a group of consumers when a minimum sign-up threshold is met. The savings are significant and consumers have responded. For websites with a local focus, Coupon.com's Daily Deal could make a nice addition to the advertising mix.
Learn more about Coupons.com's Brandcaster program.
