Michael Phillips

Michael Phillips

Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.

Want Fair Reviews? Go to Yelp.

by Michael Phillips

According to a study titled Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the ...

Location-based Sentiment Marketing with LocalResponse

by Michael Phillips

Location-based Sentiment Marketing with LocalResponse

A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on ...

Google Scrambling for a Local Deals Site

by Michael Phillips

Google, after Groupon famously shunned their advances -- and $6 billion -- is desperately seeking a local ...

PlaceLocal's Impressive Local Advertising Solution

by Michael Phillips

PlaceLocal's Impressive Local Advertising Solution

PlaceLocal is a new service from PaperG, an advertising technology company in New Haven, Connecticut. The ...

Coupons.com Goes Local, Offers New Affiliate Opportunities

by Michael Phillips

Coupons.com Goes Local, Offers New Affiliate Opportunities

Coupons.com has launched a couple of new products for consumers, as well as new earning opportunities for ...

Consumers Trust Advertising on Local Newspaper Websites

by Michael Phillips

Consumers Trust Advertising on Local Newspaper Websites

Local newspapers are trusted by consumers more than any other local resource, according to a new study by ...

Google Local Search: Get Found in 8 Easy Steps

by Michael Phillips

This is a continuation of "Locals Only" found in Website Magazine's October 2009 issue (available to monthly ...

Google Maps Gadget: Brick and Mortar Must-Have

by Michael Phillips

Google Maps Gadget: Brick and Mortar Must-Have

As a consumer, you're probably used to seeing something like this on a "directions" page from a ...