We are surrounded by text in this digital world. Now, in addition to the message perceived through words, even the font styling and text alignment, which are a part of typography in emails, play a role in conveying the emotions attached to the text.
Now even for a successful email campaign, an email template needs to have a perfect combination of fonts, colors (an integral part of typography) and images. Thankfully, almost 60 percent of the top 10 widely used email clients support custom fonts and this has motivated many brands to experiment with using custom proprietary fonts in conjunction with appropriate fallback fonts.
Let's take a look at the different types of fonts used in email, the importance of proper formatting and the steps to choosing the best fonts for your emails based on the available fallback fonts.
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About the Author
Kevin George, head of marketing at EmailMonks - one of the fastest growing email design and coding companies, specializes in crafting beautiful
email templates, PSD to HTML email conversion and free Master Email Templates. He loves gadgets, bikes, jazz, and breathes 'email marketing'. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on
Twitter and
LinkedIn.
