Ahead of Mother's Day, The Trade Desk is revealing new data for marketers on the buying habits and interests of mothers as well as those buying for them this holiday.
For example, Mother's Day shoppers on the West Coast tend to shop online at 4 p.m. on Fridays while Midwest consumers browse on the same day but just an hour later in their time zone.
To gather insights into Mother's Day marketing trends, The Trade Desk used lookalike modeling (along with third-party data and in-house information, processes) and highlighted its findings in this infographic released to Website Magazine first (click to zoom):
