Do Shipping Options Rule Conversions?

Anyone who has ever shopped online knows that high shipping costs and few shipping and return options can be a deal-breaker.

While the 2015 Holiday Shopping Survey from Pitney Bowes shows that 94 percent of Americans plan to shop both in-stores (94 percent) and online (92 percent) this holiday season, their dollars won't come easy for retailers not catering to consumers' shipping preferences.

In fact, the survey shows that 93 percent of consumers find shipping options to be an important factor in their overall shopping experience (a 23 percent increase from 2014). The most enticing shipping option? According to the survey, 88 percent find free shipping with a 5-7 day delivery to be more attractive than paying a fee for a 1-2 day delivery.

For more insights into how consumers expect to shop this holiday season, check out the infographic below:

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.