By the Minute: Consumer Social Media Usage Over a Lifetime

Social media has become a ubiquitous part of daily life, with billions of people around the world spending significant amounts of time on various platforms. As social media usage continues to grow, businesses are increasingly using these platforms as a way to reach new customers and engage with existing ones.

The following infographic provides a detailed overview of how much time people spend on social media, as well as insights into the demographics of social media users and the most popular content types.

One key takeaway from the infographic is that social media usage continues to grow, with the average person spending over 2 hours daily on various platforms. This represents a significant opportunity for businesses to reach their target audience and promote their products or services.

The infographic also highlights the importance of understanding the demographics of social media users. For example, women are more likely to use social media than men, and younger people are likelier to use platforms such as Snapchat and Instagram. By tailoring their social media strategy to these demographics, businesses can increase their chances of reaching the right audience and generating new leads and sales.

Other insights from the infographic include the most popular types of content on social media (such as images and videos), and the types of devices people use to access social media (such as smartphones and laptops).

Overall, this infographic offers valuable insights into how much time people spend on social media and provides actionable tips for businesses looking to optimize their social media strategy. By understanding the demographics of social media users and the most popular content types, businesses can increase their reach and engagement on these platforms and ultimately drive more traffic to their website.