Does Better DNS Performance Lead to Increased Revenue?

There appears to now be more evidence that lower DNS resolution times lead to improvements in revenue.

Previous DNS Made Easy studies found a direct link between lower DNS resolution times and increased conversions, but a recent study found that not only did 92 percent of its clients notice lower resolution times across multiple vantage points shortly after migrating, but of those that saw improved performance, 74 percent reported a noticeable increase in revenue.

DNS is often overlooked as it is a 30-year-old protocol and most Internet users never become aware of its impact until it stops working. Traffic management has made huge strides in the past few years thanks to the cloud, and can now drastically improve the performance of domains on a global scale.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.