Targeting Purchase Behavior with EmailDirect

Allison Howen
by Allison Howen 28 Mar, 2012
Targeting Purchase Behavior with EmailDirect

Email marketing provider EmailDirect has launched a new email list management and segmentation tool for online retailers.

The Purchase Behavior Targeting tool enables retailers to integrate their shopping cart activity with EmailDirect's platform, as well as build automated email campaigns for targeted groups of customers based on factors such as specific products that have been purchased, purchases by product-categories, average order value, lifetime spend and the time since last purchase .

"Our new Purchase Behavior feature will help businesses compete in a world where segmentation and personalization are becoming more and more of a necessity," says Kevin Linden, CEO of EmailDirect. "Targeting your entire list with a single email is a thing of the past. This feature will help ecommerce companies deliver personalized emails relevant to customer interests without an expensive analytics tool." 

Additionally, retailers that use the ecommerce platform Magento will be able to use EmailDirect's Magento extension, which allows for synchronization of order data into EmailDirect without API development.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver