Email marketing platform Campaign Monitor acquired online survey software solution GetFeedback in mid-Nov. 2014, setting the digital stage for a rather epic virtual battle with its competitors who seem to be rapidly acquiring supplementary technologies to differentiate their services for users.
Campaign Monitor has had quite the busy year, releasing a new version of its email marketing application, closing a $250 million investment and surpassing 120,000 customers. Industry watchers expect the acqusition will accelerate Campaign Monitor's growth in the $5B market for email marketing and online survey software.
"We couldn't be more excited to bring GetFeedback into the Campaign Monitor family," said Alex Bard, CEO of Campaign Monitor. "In addition to acquiring a market-leading survey product and a phenomenal set of customers, GetFeedback brings a deep bench of world-class talent. The GetFeedback team will add horsepower to Campaign Monitor as we aggressively invest in growth and open our new U.S. based headquarters in San Francisco."