Rewarding Email Recipients for Loyalty (and Clicks)

Pete Prestipino
by Pete Prestipino 14 Aug, 2013
Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketers with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters.

The Punchtab app for ExactTarget's HubExchange enables marketers to understand and reward consumers for specific behaviors that lead to purchases both online and off and on any channel, and gain customer insights and leverage deeper consumer profiles to create more relevant content and offers.

"Right now, most marketing solutions out there don't talk to each other. Email is such a critical component to customer engagement that it's essential they work together to streamline marketing, create more personalized communication and tie together consumer behavior across all channels," said Angela Sanfilippo, CMO at PunchTab. "This continuity delivers better results and quality engagement throughout the purchase funnel."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.