Engaging customers through email - making them crawl back for more - is a tough, but necessary part of being an email marketer.
Sometimes, however, brands don't know their email initiatives are taking on "zombie-like characteristics" and they keep repeating the same mistakes. Just in time for Halloween - and before the holiday shopping season really kicks into gear - email marketing and CRM brand Campaigner is releasing "9 Tips to Avoid Becoming an Email Marketing Zombie", which includes tips like cleaning up your list, asking for feedback and more.
Campaigner also put together this infographic to give email marketers some marketing tips to dress up Halloween emails: