On-demand video marketing provider Flimp has completed its integration of its FLIMP video landing page solution with over twenty popular email marketing services including Exact Target, Constant Contact, Silverpop, Vertical Response, Eloqua, YesMail, Convio and iContact. The complete list of email providers supporting the FLIMP platform can be found here.
Users of the Flimp's video marketing service will be able to create an edit video email marketing campaigns and video landing pages and deliver those messages with their existing email marketing service. But it gets bettter. Users are also able to track and receive reporting metrics on viewer engagement, response and viral video activities by individual email address - something which, to the best of my konwledge, is not offered by any other vendor.
How important is this development? Advertising research conducted by Google and DoubleClick has shown that viewers are 4-7X more likely to engage with rich media and video content than static text and graphics. If you're an email marketer interested in achieving a higher response rates, incorporating rich media and video into your email marketing and messaging campaigns might just be the solution you're looking for.
"We're pleased that virtually all the major ESP's have embraced the opportunity to integrate Flimp into their service portfolio," said Wayne Wall, Flimp Media's CEO. "We're transforming email marketing by converting the engagement benefits of rich media and online video into measurable viewer responses and sales."
