Michael Phillips

Michael Phillips

Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.

Get Big Returns with Abandoned Cart Email Remarketing

by Michael Phillips

Get Big Returns with Abandoned Cart Email Remarketing

Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a ...

Relevancy Rules in E-mail Marketing

by Michael Phillips

Relevancy Rules in E-mail Marketing

A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to ...

Joint Venture E-mail Templates and Agreements

by Michael Phillips

Ready to form an online joint venture? First, you need to find a partner. Next, you need to contact them in a ...

The Inside Scoop on E-mail Subscribers

by Michael Phillips

The advantages of e-mail marketing are many - for starters, it's targeted, direct and measurable. But it's ...

Send and Track Bulk Emails, SMS and More

by Michael Phillips

Send and Track Bulk Emails, SMS and More

Notifu is a free service that lets you send messages to either an individual or a group, via text message, ...

Leave Voicemail Without Ringing the Phone

by Michael Phillips

If, for one reason or another you want to leave someone a voicemail, but don't want to risk that they pick up ...

Bypassing Email Filters Becoming Big Business

by Michael Phillips

Goodmail Systems Inc. is broadening their CertifiedEmail program with deals announced Thursday with Comcast ...