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Ivy Shtereva
Ivy Shtereva is senior marketing manager at Yesmail, where she is responsible for multichannel strategy and implementation across the email, database, Web and direct marketing channels.
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Black Friday vs. Cyber Monday: Which Won Email Marketing?
by Ivy Shtereva
According to the National Retail Federation (NRF), 174 million people shopped between Black Friday and Cyber ...
3 Ways to Re-Engage Email Subscribers
by Ivy Shtereva
When Gmail introduced its promotions tab in 2013 to help consumers keep their inboxes organized, marketers ...
#WeekendWarrior: Incorporating Video in Email
by Ivy Shtereva
Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, ...
3 Tricks for Better Email Content Marketing
by Ivy Shtereva
Email may be most popular channel for marketing, but brands are sending more emails than ever and as a ...
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