Ubokia & Consumer Control of the Buying Experience

Pete Prestipino
by Pete Prestipino 30 Jan, 2012
Ubokia & Consumer Control of the Buying Experience

Consumers are seeking increasingly greater control over their online buying experiences but do merchants have the necessary tools and platforms at their disposal to make it happen?

The trend toward consumer empowerment in ecommerce is expected to accelerate in the coming years and one of the companies positioned to immediately benefit from the shift is Ubokia, an online marketplace where users post what they want to buy and sellers respond. The company recently announced the availability of uMatch, a technology which makes it possible to match sellers with qualified buyers.

Ubokia's Want-based model has already found widespread adoption among users of traditional ecommerce sites, including Craigslist and eBay. "Many of our members have come from eBay and Craigslist, because they like the idea of posting what they want and having sellers respond," said Ubokia CEO Mark Pine. "uMatch will make it much easier for sellers to connect with qualified buyers, and vice versa."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.