Trust or bust: How to make summertime shoppers feel safe online and boost your sales at the same time

Behind the convenience and pleasure of online shopping lurk some unpleasant truths that haunt people's purchase decisions. According to a Princeton Survey poll, nearly 24% of Americans stopped buying online because of data breaches and another 56% reduced the number of sites they use. According to Symantec research, one in eight legitimate websites has a critical vulnerability and 38% of mobile users have experienced cybercrime in the past 12 months. This is bad news for ecommerce companies.

This white paper explains the reasons behind consumer anxiety and best practices on how you can earn their trust and business.

Sponsored by Norton Shopping Guarantee

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.