Social Commerce Takes the LimeRoad

Peter Devereaux
by Peter Devereaux 30 Mar, 2015
Social Commerce Takes the LimeRoad

Wildly popular social commerce site Polyvore has influenced the Web in everything from site design to content creation.

India-based LimeRoad certainly falls in this digital boat, offering a site where users (similar to Polyvore) can create collages (mostly fashion) with products that complement each other. A pure marketplace model, LimeRoad is catering to today's modern shopper in myriad ways. For starters, users who download LimeRoad's mobile app - which provides a better user experience than its mobile site (similar to Pinterest) - get free shipping. According to this report, as much as 60 percent of LimeRoad's transactions come from mobile, with projections that number will reach 80 percent shortly. 

Much of LimeRoad's popularity is organic, as 80-85 percent of its transactions are coming from organic search. Investors are certainly taking notice as well. It recently announced a $30 million Series C funding, led by Tiger Global Management. 

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.