Shopify Taps Ordoro to Improve Merchant Shipping Efficiency

Online retail platform Shopify is taking aim at back office inefficiency, partnering with order management solution Ordoro.

Shopify's ecommerce platform, which currently hosts more than 20,000 retailers, now provides users with access to Ordoro features like shipping, inventory management and drop-shipping. In the Internet retail industry's race to improve efficiency, it will likely always start with optimal shipping practices - particuarly when it comes to small businesses competing with big brands.

"Ordoro completes the ecommerce cycle for small business etailers," says Jagath Narayan, the co-founder and CEO of Ordoro. "With this new partnership with Shopify, Ordoro is well poised to capture a large market share of the ecommerce back office solutions space."

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.