Retailers With Military Discounts Are Rewarded With Brand Loyalty, Referrals

Peter Devereaux
by Peter Devereaux 30 Jun, 2015
Retailers With Military Discounts Are Rewarded With Brand Loyalty, Referrals

For those brands who do not normally offer "special" discounts to target groups like teachers, students, military families, seniors and others, certain holidays present the perfect time to do so, such as the Fourth of July for veterans and active-duty service members.

 

Ensuring those who are eligible for these special discounts are the actual ones redeeming them, however, can be tough. This is where SheerID comes in. Used by enterprises like Spotify and Foot Locker, SheerID allows businesses (in-store, online, in-app, etc.) to instantly verify whether or not a customer qualifies for the special offer.

 

For those not offering discounts for special consumer groups, they may be interested to learn that a new SheerID study indicates that 71 percent of the military community is more loyal to companies that offer military-specific discounts, and 63 percent will recommend brands that honor military discounts to their friends and family members, even if their loved ones can't take advantage of the military offer. 

 

The survey revealed that military consumers are most likely to take advantage of military discounts when they're eating out, traveling, or shopping for clothes. Restaurants topped the list of places they are most likely to redeem military discounts at 94 percent. 

 

"We hope that this information will be helpful to retailers and other businesses when they make decisions about offering exclusive pricing, VIP treatment, or special experiences to military families as a token of appreciation for their service," explains Jake Weatherly, CEO of SheerID. 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.